New Computer-Animated 2016 Honda Civic Commercial Gets Creative [VIDEO]
The all-new, tenth-generation 2016 Honda Civic is one of the Japanese automaker’s more ambitious redesigns—sportier, stronger, and more high-tech than the outgoing model it replaces. In the latest commercial for the new compact car, Honda portrays the vehicle’s conception in a rather imaginative way:
The ad opens on a young Honda designer working on some sketches. Then his head opens up to reveal a brand new Civic, which makes its way down a track before being equipped with a 174-horsepower turbocharged 1.5-liter four-cylinder engine, the first turbo to be offered in an American Civic.
From there, the new Civic makes it’s way into a computer-animated dream world that looks a little bit like Pandora from the movie Avatar, but with more hot air balloons and compact sedans. The commercial ends with a close-up of the 2016 Honda Civic, and the tagline “Direct From Our Imagination” written in the clouds above.
The song featured in the ad is, appropriately enough, “Walking on a Dream,” performed by the Australian-German electronic music duo Empire of the Sun.
Entitled “The Dreamer,” this commercial is something of a companion piece to the earlier Honda ad “Dreams,” which showed a man’s imagination being ignited by a 2016 Accord. Both tie in to Honda’s tagline, “The Power of Dreams.”