New Series of Mitsubishi Ads Focus on the Brand’s Crossover Lineup
It’s an undeniable fact that at this point, crossovers are a major part of Mitsubishi’s lineup. Thus, the Japanese automaker has decided to embrace its identity as a crossover-based brand.
Mitsubishi recently released a new series of advertisements that highlight its crossover lineup.
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Included in that lineup are the Mitsubishi Outlander, Outlander Sport, and Outlander PHEV. Mitsubishi also recently added the Mitsubishi Eclipse Cross to its crossover lineup.
The ads in question focus on the various features that the Mitsubishi crossovers have to offer. There’s an individual ad created for each of the automotive aspects where Mitsubishi’s utility models shine brightest.
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For example, one ad mention’s the Mitsubishi Eclipse Cross’ standard smartphone connectivity. It also highlights and panoramic sunroof available with the Eclipse Cross model.
Meanwhile, another ad recognizes the incredible efficiency of the Mitsubishi Outlander PHEV. Still, there are several features that each of these vehicles share in common, like the 10-year/ 100,000-mile powertrain limited warranty offered by Mitsubishi.
One final, 30-second ad highlights each of these automotive areas. You can view that ad down below:
While other automakers have experienced sales losses so far this year, Mitsubishi has managed to gain sales at the end of nearly every month. Models like the Eclipse Cross and Outlander are helping to boost these sales, with Mitsubishi having sold 16,148 Outlander models and 9,917 Eclipse Cross models so far this year.
This advertising campaign also matches Mitsubishi’s relatively new emphasis on crossovers and SUVs. That’s not a bad brand position to take, seeing as automakers are selling more crossovers than ever. As such, be ready to see more advertisements featuring the Outlander and Eclipse Cross for the foreseeable future.