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Nissan Ready to Address Autonomous Driving Fears

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Nissan Autonomous Drive

According to a report from the Boston Consulting Group, consumers’ fears about autonomous driving fall into the three groups of cybersecurity, safe interaction, and reliability. Nissan took the study to heart when developing the latest components of its autonomous drive plan, acknowledging the importance of addressing these issues. The automaker took this another step further, with Tetsuya Iijima, the General Manager of Autonomous Drive Technology Development Department at Nissan Motor Co., Ltd., specifically addressing these comments on the Nissan website.

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First of all, Iijima understands the key role that trust plays in any consumer accepting this big of a change in our culture. That’s part of the reason why Nissan has been adding components of autonomous driving, such as adaptive cruise control, emergency braking, and lane departure systems to cars now, so that drivers can get used to the vehicle both understanding the roadway and taking action to avoid collisions. This program of early introduction also allows Nissan to ensure that these features are engineered perfectly and any kinks are worked out before they would be added to an autonomous vehicle.

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Nissan hopes that the step-by-step approach that it is using to help the public adapt to autonomous technology will help drivers become more comfortable. The next step in this process is introducing the Nissan ProPILOT system to the US. Already offered on the Nissan Serena in Japan, this system lets the car drive itself in certain specific situations, like on the highway and in stop-and-go traffic. By 2018, Nissan plans on launching more than 10 models with significant autonomous capabilities. Hopefully drivers and the roads are more prepared by then.