Nissan Rogue’s Name Pays Off With ‘Star Wars’ Partnership
Remember way back when the trailer for Star Wars: The Force Awakens was released, and we were looking to confirm that there were no Kia vehicles in it? Turns out we should have been looking for Nissan cars instead. Today, Lucasfilm announced that Nissan, along with Gillette, Verizon, General Mills, and Duracell, would be joining it in a global promotional campaign leading up to the premiere of Rogue One: A Star Wars Story on December 16th.
Of course, the Nissan vehicle chosen to be first in promotional material for a film with the name Rogue One is the Nissan Rogue crossover SUV. The image released with the announcement shows the Nissan Rogue with the Death Star reflected in its windshield. We’re sure the engineer that fought for the name for this SUV is tickled pink that it will now be used for a film in one of the most prolific movie franchises in the world.
Rogue One: A Star Wars Story is the first standalone film in the Star Wars universe, and it will take us back to a time right before Star Wars: A New Hope begins. The story will cover a team of ragtag heroes as they work together to steal the plans to the Death Star and get them to the Rebellion forces. This is probably a spoiler, but if the events of A New Hope remain unchanged, the mission should be successful, as Princess Leia later hid those plans for the Death Star in R2-D2 in the first film of the original series.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,'” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”
We can’t wait to see how Nissan plans to use the Rogue in commercials that talk about a movie where traditional cars don’t exist.