Photo: Nissan
The 2019 Rock the Ocean’s Tortuga Music Festival has a new partner and a promise of an incredible, attention-getting reveal. The Fort Lauderdale, Florida-based music festival will be the entertaining setting for its partner, Nissan, to reveal its latest production vehicle that boasts the automaker’s innovative Intelligent Mobility technologies.
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“Nissan is constantly looking for new ways to directly connect with customers. The Tortuga Music Festival gives us a stunning reveal spot for a new 2020 Nissan vehicle with thousands of music fans to help share the moment,” said Claudia Marquez, vice president, sales and vehicle operations, Nissan North America. “This important new production model is going to turn heads, both on the beach and on social media.”
The three-day live music festival is designed to entertain and shed a light on the health of the oceans across the globe. The Rock the Ocean Foundation will be a benefactor of a portion of proceeds generated by the festival.
“We’re so excited to partner with Nissan for this year’s Tortuga Music Festival,” said Brian O’Connell, president of Country Touring at Live Nation. “Their goal is to bring something unique to fans onsite and help provide an enjoyable experience for everyone, which is something we strive for.”
Concert guests can relax, connect to Wi-Fi, and store their belongings in lockers provided in the “Village” oasis created by the automaker. Use of the Village is free.
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Nissan will reveal its new production vehicle on the first day of the festival, Friday, April 12.
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