sponsorship

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 The News Wheel

OnStar Unboxes Malibu with 4G LTE

OnStar Unboxes Malibu with 4G LTE

In a marketing ploy that likely had even Brat Pitt once again wondering what’s in the box, OnStar revealed two giant boxes—one in San Francisco and one in Boston—without mentioning what was inside. People across the country pondered what was in the box, even using the hashtag #guesswhatsinside on social media. At long last, OnStar […]

 The News Wheel

Record Crowd at Manchester United vs. Real Madrid Match

Record Crowd at Manchester United vs. Real Madrid Match

In case you were not cool enough to tune into the Manchester United vs. Real Madrid match, Man U kicked Madrid’s butt 3 -1. Even more exciting for those who enjoy soccer—or football, sorry—the match drew the largest crowd in American soccer history, likely because of the buzz stirred by the recent World Cup. In […]

 The News Wheel

Man U Goes to Michigan for Real Madrid vs. Manchester United Match

Man U Goes to Michigan for Real Madrid vs. Manchester United Match

The Guinness International Champions Cup Real Madrid vs. Manchester United match will be held this Saturday, August 2nd, at the University of Michigan’s “Big House” in Ann Arbor. Taking on the formidable Real Madrid is Chevy’s own team (well, Chevy sponsors the shirts; they can’t take much credit for anything else), Manchester United. Those spectacular […]

 The News Wheel

Hyundai Is the Official Automotive Partner of the Texas Rangers

Hyundai Is the Official Automotive Partner of the Texas Rangers

Hyundai’s official sponsorship of the Texas Rangers baseball team began the other night when the team played Oakland. The partnership will last five years, ending with the 2018 season. Hyundai feels that the sponsorship makes sense: just as Texas Ranger fans are among the most loyal in the world of baseball, so too are Hyundai […]

 The News Wheel

Nissan and City Football Group Announce Five-Year Parternship

Nissan and City Football Group Announce Five-Year Parternship

Nissan and City Football Group have signed a five-year agreement that will make Nissan the Official Automotive Partner of City Football Group. For those not in the know, CFG is comprised of Premier League Champions Manchester City FC, Manchester City Women’s FC, New York City FC, Melbourne City FC, and Yokohama F・Marinos, of which Nissan […]

 The News Wheel

Toyota to be the Official Automotive Partner of the 2015 Special Olympics World Games

Toyota to be the Official Automotive Partner of the 2015 Special Olympics World Games

Last week, reports announced that Toyota would be the official automotive partner of the 2015 Special Olympics World Games to be held in Los Angeles, California beginning July 25, 2015. Through this partnership, Toyota will aim to highlight the unique spirit of the World Games in order to demonstrate to the public their importance. Included […]

 The News Wheel

Kia Motors Named Official Automotive Partner of Segerstrom Center for the Arts

Kia Motors Named Official Automotive Partner of Segerstrom Center for the Arts

Kia Motors America today announced that it is now the Official Automotive Partner of Segerstrom Center for the Arts. This multi-year sponsorship will prominently feature the all-new Kia K900 rear drive luxury sedan. The Segerstrom Center for the Arts welcomes 600,000 visitors annually for its music, dance, and theatre productions in Southern California. As Official […]

 The News Wheel

#BecauseFutbol Ads Gear Up for 2014 FIFA World Cup

#BecauseFutbol Ads Gear Up for 2014 FIFA World Cup

Hyundai will be releasing two all-new ads for the 2015 Sonata as the world gears up for the 2014 FIFA World Cup Brazil™. Both 30-second spots will air on ESPN and Univision with the hashtag #BecauseFutbol as part of the brand’s exclusive automotive advertising sponsorship with the networks for the World Cup series. This is […]

 The News Wheel

National Corvette Museum Motorsports Park Begins Paving

National Corvette Museum Motorsports Park Begins Paving

The grand opening of the National Corvette Museum Motorsports Park is set for August 27 – 30, but as it’s such a tremendous project, construction is already underway. In fact, last week, construction crews began to pave the 3.15-mile road course. The project is largely being funded by sponsorships and flat-out donations (although a recent […]

 The News Wheel

NHRA and Chevrolet Sign Multi-Year Deal as Official Truck

NHRA and Chevrolet Sign Multi-Year Deal as Official Truck

The National Hot Rod Association (NHRA) just got itself a new best friend. Reportedly, the NHRA and Chevrolet have just signed a multi-year deal making the American automaker the Official Truck of NHRA. As part of this agreement, Chevy will have a major presence at all the NHRA Mello Yello Drag Racing Series events. Since […]

 Kyle Johnson

Donald Sterling Fiasco: Clippers Lose CarMax, Kia, State Farm

Donald Sterling Fiasco: Clippers Lose CarMax, Kia, State Farm

After audio surfaced this weekend and further proved that Los Angeles Clippers owner Donald Sterling is a vile racist, it didn’t take long for everyone from President Obama to Michael Jordan to condemn the statements heard in the recording. Reigning league MVP LeBron James said “there is no room for Donald Sterling in our league,” […]

 The News Wheel

Manchester United Will Wear Chevrolet-Branded Shirts for Michigan Game

Manchester United Will Wear Chevrolet-Branded Shirts for Michigan Game

Football fans among us (and we mean fans of the sport that actually requires players to use their feet to move the ball around) are already gearing up for Manchester United’s first-ever match in the state of Michigan on August 2 against Real Madrid. The “Big House,” perhaps best known for hosting University of Michigan […]

 The News Wheel

Hyundai Sponsors Michael Jordan Celebrity Invitational

Hyundai Sponsors Michael Jordan Celebrity Invitational

Hyundai has announced that it will be the Official Vehicle of the 13th Annual Michael Jordan Celebrity Invitational. This year, the Michael Jordan Celebrity Invitational will be held at the Shadow Creek Golf Course in Las Vegas, Nevada, from April 3 through April 6. The Michael Jordan Celebrity Invitational is an incredibly popular celebrity golf […]

 Kyle Johnson

There Will Be a Doge Car at Talladega. Wow. Amaze.

There Will Be a Doge Car at Talladega. Wow. Amaze.

The internet wanted a car with a Doge livery at the Aaron's 499 race at Talladega. If you haven't learned by now, the internet gets what the internet wants.

Have you heard of Dogecoin? Granted, its name is a portmanteau of the popular internet meme and the famous cryptocurrency, which might be enough to make you believe that it’s not a thing that can possibly be exchanged for goods. You’d be wrong: according to The Daily Dot, Dogecoin helped send the Jamaican bobsled team […]

 Timothy Moore

Toyota and DAYTONA Rising Project Partner for Speedway Reimagining

Toyota and DAYTONA Rising Project Partner for Speedway Reimagining

On Thursday, February 6th, Toyota and Daytona International Speedway made an exciting announcement at the Chicago Auto Show: Toyota and DAYTONA Rising, a $400 million project aimed at redeveloping the world-renowned speedway, will form a partnership, making the Japanese automaker the very first Founding Partner of the DAYTONA Rising. I was actually front and (a […]

 The News Wheel

Lincoln Sponsors Tribeca Interactive & Interlude: A Music Film Challenge

Lincoln Sponsors Tribeca Interactive & Interlude: A Music Film Challenge

The Lincoln Motor Company has announced that it will serve as a signature sponsor of the Tribeca Film Festival, which will take place April 16-27 in New York City. The partnership will result in, among other things, the inaugural Tribeca Interactive & Interlude: A Music Film Challenge; the contest will require filmmakers to create an […]

 The News Wheel

BMW’s 2013 U.S. Sales Break Annual Record

BMW’s 2013 U.S. Sales Break Annual Record

Detroit automakers aren’t the only nameplates posting record numbers on American soil in 2013.  BMW has reported its sales for 2013, and it marks a new annual record in terms of annual United States sales. In total, BMW’s 2013 U.S. sales totaled 375,782 units in all, marking an 8.1 percent increase from 2012’s figures.  The […]

 The News Wheel

Honda Gives Us “One More Thing to Love about Today” in New Campaign

Honda Gives Us “One More Thing to Love about Today” in New Campaign

In order to call attention to the upgraded-for-2014 Civic Coupe and Si Coupe, Honda has launched a new multiplatform campaign entitled “One More Thing to Love about Today.” Among those featured in the uplifting campaign that is intended to inspire optimism are blues rock group Vintage Trouble, characters from Adventure Time, and Nyan Cat (apparently, […]