[VIDEOS] Scion iA and iM Campaign Features James Franco, Urkel, Inflatable Man
![[VIDEOS] Scion iA and iM Campaign Features James Franco, Urkel, Inflatable Man](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2015%2F09%2FFranco-and-Franco-Scion-iA-and-iM-commercial.png&q=90&w=760&h=400&zc=1 "[VIDEOS] Scion iA and iM Campaign Features James Franco, Urkel, Inflatable Man")
Ever since the Scion iA and iM were announced, the automaker has been promoting the crap out of the two new models. Recently, Scion partnered with a range of celebrities and artists to create videos showing how the models fit into everyday life. Now, the automaker has enlisted the help of actors James Franco and […]
2016 Honda Civic Revealed in Spy Shots
The all-new, 10th-generation 2016 Honda Civic Sedan is set for two big, simultaneous premieres in Detroit and Los Angeles next week. You can watch the LA reveal live on YouTube on Wednesday, September 16th at 6:15 pm PDT… or you can just look at these spy shots that were taken in Ann Arbor, Michigan, and posted to […]
Ford Bringing 2015 Edge to Frankfurt Motor Show
Ford recently launched its all-new and better-in-every-conceivable-way 2015 Ford Edge in North America, and it aims to expand its launch to Europe in its continuing effort to increase its European market share. Accordingly, Ford has announced that it will be debuting the Euro-spec version of the Edge at this month’s Frankfurt Motor Show. Ford’s Global […]
#ThisIsLoyalty Remains Loyal: Hyundai Motors Continues College Football Endorsement
Sports! Sports everywhere! Enthusiasm and team pride! And cars! Three cheers for advertising! Fall is approaching quickly and the air is filled with anticipation for the return of college football. To tap into this excitement and build brand awareness, Hyundai Motors is continuing its popular #ThisIsLoyalty marketing program to wrangle in a new class of […]
Why Do Scion Vehicles Only Come in One Trim?
If you’re a Scion owner, you probably already know that, unlike other automakers, Scion makes its vehicles in single trim levels rather than offering multiple models with varying features. But have you ever wondered why this is the case, and if it’s something other automakers might adapt in the future? As we prepare for the […]
Scion Works with Ragtag Crew to Make iA and iM Videos
To celebrate (and promote) the new iA sedan and iM hatchback, Scion is joining forces with five new partners to create videos to appeal to its target audience—Millennials. Each partner will create a video demonstrating how Scion fits into their lives, as well as creating special swag. The partners include hip-hop artist Joey Bada$$; Skybound, […]
Honda May Bring S660 Roadster to America
After selling out in Japan just four months after going on sale, the pint-sized Honda S660 mid-engine sports car may be coming to the US market. “We’re looking at it intently for North America,” American Honda executive John Mendel said in a recent interview. “We want some spice in the lineup.” Priced at $16,000 in […]
2016 Chevy Impala Now on Sale in South Korea
Today, Chevrolet announced that it has begun taking pre-orders for the Chevy Impala in South Korea, marking the first time that the American automaker has introduced a full-size sedan to the Korean domestic market. The Korean-market Chevy Impala is assembled stateside at General Motors’ Detroit-Hamtramck Assembly plant. “We are thrilled to have the iconic flagship […]
2016 GMC Savana Gets Nominal Upgrades Including Onstar 4G LTE
Arguably the least visible member of the GMC family, the Savana has been around in its current incarnation for a long, long time. How long? The Savana has gone largely unchanged since the halcyon year of 1996. For the 2015 model year, GMC did away with the 1500 model, leaving only the Savana 2500 and […]
Chevrolet Hired BuzzFeed Writers to Take Selfies
Meanwhile, you’re making an honest living, like a chump
In Chevrolet’s attempts to endear the new Trax small crossover to Millennials, the automaker launched a “Hidden Gems” marketing campaign earlier this year, which involved hiring “social media influencers” to highlight the “hidden gems” of urban centers like LA, New York, and Chicago. Well, as it turns out, “Hidden Gems” are actually the best spots […]
Honda Plugs 2016 Pilot with A Capella Rendition of Weezer’s “Buddy Holly”
If you follow the exciting world of car commercials, you know that Chevy recently tried (and failed) to court the Millennial market with a horrible, terrible, no-good song about emojis. Now, Honda is trying to appeal to the older end of the 18-to-34-year-old demographic with the classic Weezer hit “Buddy Holly,” which the automaker says […]
Ford Announces New Ride-Sharing Pilot in London
Ford Motor Credit Company announced an interesting new car-share pilot program in London that will allow 12,000 customers to rent out their vehicles to other drivers. The program is one of Ford’s latest ventures in its Smart Mobility platform, which seeks to utilize available technology and innovation to better connect with Millennial customers and capitalize […]
Here’s What Kept Your Hands from Getting Chopped Off on Expedition Everest
Disney recently banned selfie sticks from all of its parks in the US—not because the House of Mouse is taking a moral stand against obnoxious Millennials, but because of the genuine safety concerns raised by guests trying to use their sticks while on rides. When the news was posted to the subreddit r/offbeat, it raised […]
Chevrolet Finds New Lows with #ChevyGoesEmoji Stunt
With every passing year, the shamelessly ratings-obsessed television news station depicted in the 1976 movie Network looks less and less like satire. Similarly, each new Millennial-pandering marketing campaign that the automotive industry churns out makes Honda’s April Fool’s Day HR-V “Selfie” Edition prank seem more and more plausible… Take #ChevyGoesEmoji, the bowtie brand’s latest attempt […]
Chevrolet Decodes its Dumb Emoji Press Release for the 2016 Chevy Cruze
Yesterday, Chevy put out a press release about the 2016 Chevy Cruze that was written entirely in emojis. It was stupid, but it was also paired with a series of videos starring Norm Macdonald, which made it a bit better. Anyway, today they’ve “decoded” the full PR, which can be read below. The main revelations: […]
Ashley Benson Tutors Norm Macdonald at Chevy’s Emoji Academy
Yesterday, Chevrolet released a #Millennialtastic press release for the upcoming 2016 Cruze that was—get this, youngsters—composed entirely of emojis! The whole thing seemed like a bit of desperate pandering, but it makes a little bit more sense in the context of this new series of videos (below) that Chevy posted to YouTube. In the first […]
Chevy Puts Out a Press Release That’s Entirely Emojis (You Know, For #Kids!)
Chevy has been courting the Millennial market hard—hiring a professional Instagrammer to cover the 2016 Volt’s debut; paying social media influencers to highlight cool, non-mainstream locations in urban centers; running commercials in which a young couple wearing Chuck Taylors and vintage clothing takes selfies while eating the “Best. Doughnut. Ever…” And now, the bowtie brand […]
Study: Gen Y, Gen Z Shoppers Love Ford, America
If there’s one thing you can say for Ford, it’s that they really love studies that try to strike at the heart of what makes Gen Y and Gen Z shoppers tick. In March, a MartizCX study found that Gen Z shoppers really like Fords, and another Maritz study from last August confirmed that the […]