Honda Sponsoring Animated Web Series Justice League: Gods and Monsters Chronicles
Honda has partnered with the popular gaming and media streaming site Machinima to sponsor the new three-episode animated digital series Justice League: Gods and Monsters Chronicles, which premieres on June 8th and airs its final episode on June 12th. The new series is being spearheaded by Bruce Timm, the man behind Batman: The Animated Series, […]
GM Experiences Best Sales in Nearly Seven Years in May
General Motors’ four US brands combined for a total of 293,097 vehicles sold last month, making it the automotive giant’s best May since 2007 and its best month overall since August 2008. Total sales were up 3%, and retail sales—totaling 220,231 units—were up 7%. As is always the case, Chevrolet was the volume leader with […]
Forbes Names Scion iA and iM as Hottest New Cars for 2016
Back in April at the New York Auto Show, we caught our first glimpse of two new Scion vehicles debuting for 2016—the iA and the iM. These vehicles signify the beginning of something new and exciting for Scion—the offering of sportier, more affordable vehicles designed to cater to the Millennial generation. And to show how […]
Win a Customized, Autographed One Direction Honda Civic
In the never-ending battle for the almighty Millennial dollar, car companies have started decorating their vehicles with the imagery of hot young pop stars, much like Steve Buscemi putting on a “Music Band” t-shirt in order to investigate the goings-on at a local high school. This weekend, Chevrolet got things started by slapping photos of […]
Honda, Acura Target College Graduates with Mustachioed #GradDad
If you’re one of those people who looks to car manufacturers for a father figure, you might want to consider Honda or Acura. GradDad won’t teach you how to get a dimple on your tie or shave with a straight razor, but he’s currently dispensing some free advice on YouTube, through a series of videos. […]
Fourteen Chevys to Feature Android Auto and Apple CarPlay for 2016
In the automotive arms race to better integrate smartphones and vehicles, Hyundai may have been able to claim “First!” by equipping (only) the 2015 Sonata with Android Auto, but a few hours later, Chevrolet loudly countered with “Most!” Today Chevy announced that for the 2016 model year, the bowtie brand will offer Android Auto and […]
Chrysler Gives Us 10 Reasons for College Grads to Buy the new Chrysler 200
Because 200 reasons would have seemed excessive
If you’re a 20-something Facebooker, chances are you’ve seen a fair amount of photos in your newsfeed lately of cap-clad college graduates with the hashtag #WeDidIt—or maybe you’ve even been in a few yourself (congrats on graduating, by the way, but tone it down on the Reese Witherspoon references; that movie is like 15 years […]
GM Thanks Customers for 500 Million Vehicles Made
General Motors crossed another incredible milestone this week when the unprecedented 500 million GM-branded vehicle rolled off one of its assembly lines around the world. To celebrate, GM celebrated all around the world, including by giving away a new car to a loyal customer in China. GM Executive Vice President and President of GM China […]
2016 Honda HR-V Pricing Revealed
Today it was announced that the 2016 Honda HR-V—the Japanese automaker’s first all-new model for the US market in years—will be priced under $20,000. The base LX model, equipped with six-speed manual transmission, has a starting MSRP of $19,115 (to get the LX with a more efficient continuously variable transmission will cost $19,915). That affordability […]
Honda and NBC Partner for “Saturday Night Line” Videos
If you’ve ever tried to get into a show in New York City without a ticket—be it a morning chat show, a Broadway matinee, or a late night television program—you know the burden of the standby line. You stand out in the cold, on the sidewalk, behind a metal barricade, waiting sometimes hours on end […]
Scion Plans to Leave Hybrid Cars to Toyota
Although Scion is a division of Toyota, the two brands are quite different. Toyota tends to focus on creating reliable, efficient vehicles with a focus on hybrids, while Scion is obviously aiming its cars squarely at a younger generation. It’s for this reason that Doug Murtha, Scion Group VP, says that his brand is unlikely […]
Introducing the 2016 Honda HR-V “Selfie” Edition
Automakers are terrified that Millennials are going to stop buying cars and just start Ubering everywhere (although they should really chill out), and it’s made them increasingly desperate to reach the younger generation. GM is probably the most egregious offender, with its hipsterish “Hidden Gems” marketing campaign for the Chevy Trax, which hired “social media influencers” […]
Chevy Trax Safety Improved by Advanced Computer Simulations
As the subcompact SUV segment begins to really take off, automakers are having to come up with new ways to ensure that these smaller vehicles are still as safe as their full-size counterparts. One tool that Chevrolet’s using is advanced computer simulations, which helped the Chevy Trax earn an IIHS Top Safety Pick recently, as […]
Chevy Convinced Over 1,000 Young People to Buy a Trax
Chevrolet’s marketing campaign for the new Trax has been courting the young people demographic hard, from those Millennialtastic commercials to that hipsterish “Hidden Gems” social media push. And according to the most recent sales figures, GM’s aggressive pandering has… kind of paid off. According to GM, 47% of Trax buyers are new to the Chevrolet […]
Ford Tops Study for Popularity Among Gen Z Shoppers
Customer experience software and research company MaritzCX recently polled more than 1,000 members of Generation Z in order to get a better sense of what they want as far as the automotive industry is concerned. The answer, as it turns out, is Ford. The MartizCX study found that Ford is the most highly-regarded brand among […]
Strange New Chrysler 200 Ad Heads Chrysler’s Multicultural Campaign
Stars Gael García Bernal
Chrysler launched an all-new multicultural marketing campaign last week for the 2015 Chrysler 200. The campaign is meant to resonate with Hispanic audiences and taps Gael García Bernal, famous Hispanic actor, for three 30-second spots and one 60-second spot. The TV ads will be coupled with digital and social initiatives. In the News: Next-Generation Chrysler 300 […]
Chevrolet Sales Up 3.8% in February Behind Silverado, Colorado
Chevrolet had yet another monster month, posting its best February in seven years and climbing 3.8% year-over-year with 159,788 units sold in the United States. The biggest reasons for this, as you might expect, are trucks and SUVs. Leading the way for Chevy, as ever, was the Silverado. Chevy’s full-size pickup was up 24% with […]
GM Hired an Instagram Guy to Instagram the 2016 Chevy Volt Debut
As they continue to chase the almighty Millennial dollar, car companies have begun resorting to everything from producing shamelessly pandering TV spots to hiring freelance social media experts. GM did the latter when it tapped 33-year old professional Instagrammer Kevin Lu to cover the 2016 Chevy Volt debut in Detroit last month, which bought them […]