Ford Files Patent Application for Car with Built-in Bike
Ford is looking into a number of different ways to capture the affections of both Millennials and Gen Z customers, and a new patent suggests that one of those methods may well involve giving customers a free bike with their vehicles. Filed in August 2013 and published last week, Ford’s patent request outlines “a […]
2015 Chevy Trax Earns IIHS Top Safety Pick
After being awarded a highest-possible five-star safety rating from the NHTSA, the 2015 Chevy Trax has once again been recognized for its crashworthiness, this time with a Top Safety Pick Award from the Insurance Institute for Highway Safety. The small SUV received numerous safety upgrades for the 2015 model year, including changes to the airbags, […]
Jeep and NBCUniversal Launch #RenegadeLifeContest
Jeep’s new #RenegadeLifeContest launched on Sunday, February 8th, and will continue through March 2nd. The all-new social media campaign, which extends to Twitter and Instagram (both of which are breeding grounds for hashtags), marks new collaboration between Jeep and NBCUniversal. As such, NBCUniversal channels, including Bravo, E!, NBC, and Syfy, will be airing network-specific call-to-action […]
2015 Chevy Colorado Selling Strong in Los Angeles
Although official January sales figures don’t come out until tomorrow, GM is already bragging about the 2015 Chevy Colorado’s success in Los Angeles, where more units have been sold than in any other city to date. Partially thanks to that big boost from the City of Angels, the Colorado has now surpassed the Nissan Frontier […]
Data Shows Guns Kill More People than Cars in America
In spite of Honda’s best efforts, guns kill more people than cars in America now, according to data compiled from the US Center for Disease Control. Thanks to better tech, better laws, and a decrease in the number of young people driving, the rate of automotive deaths has been declining for years. Meanwhile, firearm deaths […]
GMC Canyon and Chevy Colorado Marketing to Target Younger Generation
As General Motors reenters the mid-size truck market with the reintroduced GMC Canyon and Chevy Colorado, its marketing team is realizing that it won’t be quite the same ballgame that it is for the GMC Sierra and the Chevy Silverado. The team realizes that a GMC Canyon and Chevy Colorado marketing strategy all of its […]
2015 Murano: Unashamedly For Older Folks
Whenever an automaker launches a new model or a redesigned version of a lineup stalwart, it’s not uncommon to hear a lot of talk about the “passion” that the vehicle exudes, or all about how it’s “dynamic” or “bold” or, god forbid, “revolutionary.” It’s all a means to draw that coveted 18-35 buyer demo and […]
Ford One of Interbrand’s Best Global Brands
Interbrand says that Ford is on a roll, citing record sales and the continued rollout of a significantly revamped lineup as reasons for its placement on the consultancy’s 2014 Best Global Brands List. According to Interbrand’s numbers, Ford’s value increased 18 percent over 2013 to an estimated total of $10.88 billion. So why does Ford […]
Idiot Passenger Lights Idiot Driver’s Armpit Hair on Fire
There is a list a mile long that is full of things that you shouldn’t do when you’re behind the wheel of a car. There’s also a list of equal length that lists the myriad number of things you shouldn’t do while you’re a passenger in someone else’s car. One of those things, we’d have to […]
Ford Global Week of Caring Kicks off This Week
Twenty employees from the Ford South Africa Struandale Engine Plant will spend one day this week turning an average shipping container into a functional soup kitchen in order to feed 500 disadvantaged individuals a week. This will serve as one of the centerpiece actions during the ninth Ford Global Week of Caring. During Global Week […]
KBB Names 10 Tech-Savviest Cars Under $20K
The surefire way to the millennial car-buyer’s heart is through technology. In order for a new car to really grab younger buyers, they need to be able to do quite a bit more than their old 1997 Mercury Tracer ever could. It’s also pretty well-assumed that millennial buyers want cars that come cheap because…well, you […]
Honda Hires Razorfish for Digital Marketing
As American Honda embarks on the biggest advertising campaign its ever undertaken (for the 2015 Acura TLX), it has opted to call upon Razorfish to act as its new digital marketing services agency. Razorfish will team with creative agencies RPA and Mullen to increase the presence of Honda and Acura in digital media. RPA remains […]
GM Is Using Google Glass, More to Attract Younger Workers
The thought of doing factory work isn’t too appealing to many in the millennial generation, several of whom have only vague aspirations of “working in social media” or landing a big advertising job. (Thanks a lot, Madmen.) GM in particular is having trouble attracting younger workers to its factories, where, according to Automotive News, the […]
Taylor Bennett’s “New Chevy” Pays Homage to American Car Brand
Macklemore may have laid claim to the Cadillac brand, but Taylor Bennett’s “New Chevy” single makes clear that Chevrolet is all his. For those who could not care one bit about rap (or even detest it maybe), but do care about the future of Chevy, the song is actually pretty important for Chevy’s perception. Bennett, […]
Kia Soul, Hyundai Veloster Named to the 10 Coolest Cars Under $18,000 List
Sister companies, Kia and Hyundai, just celebrated big victories as far as the millennial age group is concerned. Both the 2014 Kia Soul and the 2014 Hyundai Veloster were named to the 10 Coolest Cars Under $18,000 list put out by Kelley Blue Book’s KBB.com. The two vehicles boasted a 2-3 finish, with the Veloster […]
Honda’s “Fit for You” Ads Sure Are a Thing All Right
Look: Honda really, really wants you to buy a 2015 Fit if you’re a Gen Y-type. We know that a great many Millennials will tell you that they’ll, like, buy a car when they can, y’know, afford it, man. But, hey, real talk: you should really buy a Fit when you can. To make sure […]
2015 Explorer XLT Trim Bolsters Ford’s Lineup
If you’re considering getting a 2015 Ford Explorer, you’ll be interested to know that there’s a new trim coming. The 2015 Explorer XLT, which will be available at dealerships nationwide by month’s end, comes with an appearance package that gives the reliable off-roader a sportier look. Various other Explorer trim levels will be receiving tweaks […]
Chevy’s Small Cars Are Beating Out the Competition
Who would have thought, just a few years ago, that some of the key players in Chevy’s lineup would be incredibly small? In fact, Chevy is one of two brands (the other is Scion) that sells both a subcompact and a minicar in the American marketplace—and Chevy does it well, too. According to a report […]