BMW Celebrates 20 Years of Performance Center Training and Experiences
Since its opening in 1999, the BMW Performance Center has entertained and taught almost 250,000 people with a passion for the BMW brand. The facility in Spartanburg, South Carolina, features a 2.3-mile track, which has been repaved to celebrate the 20-year anniversary of the training center. Speaking of Learning: Don’t ignore these back-to-school driving safety […]
BMW Raises Money for the Education of Young Caddies at PGA Tournament
It was a historic tournament for Justin Thomas, who recently took the top spot at the 2019 BMW Championship at the Medinah Country Club in Illinois. The 26-year-old pro took an early lead and continued to hold it until the finish, setting a course record along the way, with an impressive score of 11 under […]
BMW Donates 100 EV Charging Stations at America’s National Parks
Two years ago, BMW started a project with the U.S. National Park Service and the Department of Energy that promised the automaker would donate 100 electric vehicle charging stations across the country’s national parks. The ultimate goal was to reduce air pollution, specifically in places like national parks and the surrounding areas. When it came […]
The Hoff Promotes the BMW Summer Sales Event in True “Baywatch” Style
In case you didn’t know, BMW hosts an annual Summer Sales Event, which allows buyers to receive a credit for a certain amount of money on select BMW models. Now through Labor Day, BMW is offering up to $4,500 on vehicles like the 3 Series, X3, and 5 Series. Other than releasing images of shiny […]
BMW Debuts Inspiring and Innovative “Vision M NEXT” Concept
At its BMW Welt, an event focused on mobility solutions made by the company, BMW unveiled the inspiring “Vision M NEXT” concept vehicle. As a new take on the future of automotive, the BMW Vision M NEXT concept is a look at what driving could potentially become. Previously, BMW unveiled the “EASE” and “BOOST” concepts, […]
BMW Celebrates LGBTQIA+ Pride with #GoWithPride Campaign
For many in the LGBTQIA+ community, last month was about being able to express themselves in their truest form without fear of reprehension or hate. Pride Month is celebrated across the United States every June with parades, festivals, and protests. But while some major companies simply pander to individuals in the community with rainbow-colored products […]
BMW Flaunts Futuristic Cars At Trade Event
Leading premium carmaker BMW is strongly holding onto the luxury crown by unveiling its plans to launch an extensive lineup of futuristic concept cars and electric vehicles, as well as a trendsetting makeover of its existing sport utility vehicles. At its NEXTGen event held in Munich on June 25, the German automaker showcased its ambition […]
Toyota Supra Beats BMW Z4 in Drag Race
This is arguably the most important drag race of the year: the new Toyota GR Supra versus the new BMW Z4, two sports cars that were developed together, are built in the same place, and that, mechanically, may as well be identical…right? Performance parity is the expectation, but as this drag race put on by […]
BMW May 2019 Sales Reflect Industry Trends
While BMW's sedans lost sales last month, its Sport Activity Vehicles managed to achieve sales success
If you are looking for a perfect reflection of current automotive trends, look no further than BMW’s May sales. While sales for BMW’s passenger cars were down 20.5 percent, sales for its light trucks were up 41.2 percent. Altogether, that results in a sales increase of 1.7 percent for BMW last month. An Expanding Crossover […]
BMW Unveils Limited Edition 35 Years for the 2020 M5
The BMW M5 debuted in 1984 and was based on the iconic E28 5 Series. It was manufactured in October of that year and was released as a 1985 model, marking 2020 as its 35-year anniversary. As such, BMW unveiled a limited Edition 35 Years option for the 2020 M5, giving the sports sedan a […]
BMW Models Get Some Cool Updates for Summer 2019
BMW is all about refinement and excellence, so it’s no surprise that the German automaker is rolling out some updated models and adding features. From cool new features and luxurious touches to incredibly efficient plug-in hybrids, here’s a look at five cool upcoming updates from BMW. The Ultimate Driving Machine: Why Buy BMW? BMW 3 […]
The BMW M5 Just Became an Aussie Police Car
Patrolling just got a little more fun — and a lot more stylish — for some Australian police officers.
BMW loaned the Victoria Highway Patrol two 625-horsepower BMW M5 Competitions for usage as highway interceptors. Since they’ve been loaned to the police, they haven’t cost taxpayers the $230,000 AUD sticker price. Of course, it’ll be a different story if they get wrecked during their 12-month service stint. Get your own: BMW M5 The BMW […]
Big, Bold, and Beautiful: The 2019 BMW X7
Big news for Bimmer fans — there’s nothing small about the 2019 BMW X7. Sporting the largest kidney grille in BMW history, the X7 is an over-the-top luxurious Sport Activity Vehicle. Here’s a look at just a few of the highlights of this massive charismatic SAV. This beefy Bimmer is available at two trim levels […]
April Fools’ Day Lunacy: BMW Lunar Paint
Gullible gearheads looking to go green might be excited by this BMW April Fools’ Day stunt. On April 1, the Bavarian automaker announced a looney new innovation: BMW Lunar Paint that can charge an electric vehicle using moonbeams. Pick a Winner: Why BMW Beats Mercedes Moonbeam-powered cars sound like something straight out of “Care Bears” […]
BMW and Daimler Join Forces for Self-Driving Technology
As part of a new billion-euro mobility partnership, Daimler and the BMW Group are teaming up to take self-driving AI to the next level. The two giants plan on developing next-generation technologies focused on highway driving, driver assistance, and parking features. 24-Hour Travel Protection: BMW Roadside Assistance So what does “Next-Generation” really mean? While promises […]
BMW Wants to Revolutionize the Way You Drive
At the Mobile World Congress 2019 in Barcelona, the BMW Group introduced the BMW Natural Interaction System. Designed to intuitively engage with drivers, this advanced system pays attention to your every move, allowing you to use your voice and gestures to interact with the vehicle. With that said, here’s a look at how the BMW […]
What Is the BMW Hofmeister Kink?
Every automaker has its own design cues that it employs to differentiate its vehicles from competing brands. These characteristics may involve the shape of the grille, the shape of the taillights, the character lines, or other components. These characteristics typically change from generation to generation, as brands strive to update their model designs to remain […]
BMW iNEXT Goes for a Spin in Sweden
In order to better understand the BMW iNEXT’s strengths and limitations, the BMW Group is testing the Sport Activity Vehicle in real-life icy conditions in Arjeplog, Sweden. During testing, the camouflaged, purely electric Sport Activity Vehicle will be but through its paces on snow-packed roads and frozen lakes. Get the Latest Innovations: See the BMW […]