Hyundai Readies Ads for 2019 Super Bowl
The Super Bowl is one of the country’s biggest stages for television advertising as well as football, and Hyundai will once again play a leading role there. Hyundai, the official car and SUV of the NFL, will air two commercials for the 2019 Super Bowl, which will be held Feb. 3 in Atlanta and broadcast […]
Hyundai’s Super Bowl Commercial Promotes Charity Instead of Cars
While many automakers spent their TV segments during Sunday’s Super Bowl promoting how their vehicles benefit the buyers, Hyundai offered a different perspective on its sales: how the brand’s vehicle purchases benefit other people—particularly those who’ve survived pediatric cancer. If you didn’t see the original ad air, you can watch it below. How Super Bowl […]
FCA Makes the Odd Choice to Release a Jeep Super Bowl Commercial That Openly Criticizes Its Ram Super Bowl Commercial
Jeep's popular "Anti-Manifesto" Super Bowl spot mocked car commercials that rely upon famous speeches, such as Ram's controversial "Built to Serve" ad, which featured the words of Martin Luther King Jr.
By now, we’re all accustomed to seeing a number of common commercial types appear during the Super Bowl. One of the most common of these advertisements is the “Manifesto” from automakers. During these commercials, a speech is delivered by a disembodied narrator loosely related to the values of the brand. Fiat Chrysler is the king of […]
Grandpa Can Drive: an Underrated Commercial from the 2018 Super Bowl
Some people are raving about commercials from the Super Bowl last night, including Ram’s “We Will Rock You” as well as a trailer for the upcoming movie Solo: A Star Wars Story. Other more understated commercials deserve more notice than they’ve received. One of them was the “Grandpa Can Drive” advertisement featuring the new Chevy Silverado 2500HD equipped […]
Jeff Goldblum Turns the Tables on a T-Rex During Jeep’s “Jurassic Park” Super Bowl Commercial
Goldblum uses a little bit of chaos theory to his advantage during this humorous Jeep advertisement
One of the most famous sequences featured in the 1993 blockbuster Jurassic Park involves an intense chase between a Tyrannosaurus Rex and a Jeep. As the giant carnivore approaches from behind, an injured Dr. Ian Malcolm, famously portrayed by Jeff Goldblum, warns the driver that the vehicle “must go faster.” 25 years later, Goldblum is […]
Hyundai’s Super Bowl Commercials: Bad Refs, and a Promise to Surprise Millions
Just in case you might have missed it, there’s a big sports game this weekend. Heck, it’s possible that you nearly forgot all about that party you’re invited to on Sunday. You’re just so busy these days, and it’s really hard to keep track, ya know. Everyone there will no doubt be talking about sportsy […]
New F1 Commercial Director Wants Every Race to Be Like the Super Bowl
Formula One is now owned for the first time in its history by Americans, and so it may come as no surprise that the new people in charge have been all about turning up the entertainment factor to 11. Earlier this year, Liberty Media CEO Chase Carey said every race should be like a Super […]
FCA Airs Three Alfa Romeo Advertisements During the Super Bowl
In a world full of companies and brands that release their Super Bowl advertisements early, Fiat Chrysler Automobiles has always been pretty secretive about the contents of their Super Bowl commercials. This strategy has paid off for the organization in the past, as it has produced some of the most famous and well-received Super Bowl ads in recent memory, […]
How Hyundai Is Reinventing the Way Super Bowl Commercials Work
Some people will be watching Super Bowl LI on Sunday night for the Patriots. Some will be watching for the Falcons. Some will be watching for the cheerleaders (it’s true). Some will be watching for the Lady Gaga/Tony Bennett halftime show. Some will be watching for the referees (surely they have their own fans out there). But […]
Buick’s New Commercial Starring Cam Newton and Miranda Kerr to Run During Super Bowl 51
The rumors that NFL player Cam Newton and supermodel Miranda Kerr would be starring in this year’s Super Bowl commercial for Buick turned out to be true. Buick published its new commercial, titled “Pee Wee,” on its YouTube channel on Jan. 31st. The ad revolves around a youth football game in which two fathers chat […]
Kia Reveals Full Melissa McCarthy Super Bowl Ad Ahead of Sunday’s Game
As we previously mentioned at The News Wheel, Kia was the first among automakers to announce that it would have a commercial air during this year’s Super Bowl. The brand enlisted actress and comedian Melissa McCarthy, for a couple of 15-second spots that aired a couple weeks ago, using only her voice to introduce viewers […]
Ford Super Bowl Commercial: You Are a Cat with a Box Stuck on Its Head
This coming Sunday, a bunch of people are going to watch a football game. You might be one of them. But you might not be—you may choose instead to do something more productive with your time like read a book or knit a hat or ponder the futility of existence in a vast and uncaring […]
Honda Teams With Amazon Prime Now to Provide Free One-Hour Delivery of Super Bowl Snack Ingredients
Honda is going all out for this year’s Super Bowl: in addition to buying ad time to give the all-new 2017 CR-V it’s television debut, the automaker is also sponsoring a unique way for fans to make their own game day snacks without having to take a trip to the grocery store. Honda is teaming […]
Cam Newton and Miranda Kerr Expected to Star in Buick’s Super Bowl LI Commercial
For many years, Buick was known as a conservative brand that produced quality vehicles, but did little in the way of promoting its luxury cars, at least when it came to commercials. However, Buick has taken a new direction in the past several years by introducing the “That’s not a Buick” ad campaign, which pokes […]
BMW Skips Out on Super Bowl Advertising for the Second Year in a Row
With less than a month left until Super Bowl LI, many sports fans are currently pondering which teams will advance through the playoffs. However, many viewers are eagerly waiting to learn more about which brands will have commercials during the big game. It would seem that one big name in the automotive industry has decided […]
Honda to Air Super Bowl Ad for All-New 2017 CR-V
It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial […]
Kia to Return to the Super Bowl This Year
Aside from the actual game and the incredibly hyped halftime show, the Super Bowl is a great time for one other thing – advertisements. Many retailers and brands hop on the chance to showcase their products while over 100 million people are tuning in. One car brand that has already confirmed that it will be […]
Jeep Super Bowl 50 Commercial Shows Appreciation for Jeep Lovers
There’s no automotive following quite like those gearheads that love Jeep. This global community is one of the largest in the industry, which is something that Jeep was looking to play off of during one of its 60-second Super Bowl commercials. Fall in Love with Jeep: See why Jeep is such a beloved brand According […]