Acura Bringing Trippy “Mood Roads” Virtual Driving Experience to Sundance Festival
To celebrate its seventh year as the official vehicle of the Sundance Film Festival, Acura is debuting a unique virtual driving experience called “Mood Roads.” From January 20th to the 28th, the new “Festival Village presented by Acura” will be treating visitors to this one-of-a-kind, full-sensory virtual driving experience, which uses brainwave technology to tap […]
2017 Acura RLX Sport Hybrid Goes On Sale for $59,950
The 2017 Acura RLX Sport Hybrid SH-AWD goes on sale tomorrow at Acura dealerships, carrying with it 377 horsepower, a three-motor Sport Hybrid Super Handling All-Wheel Drive system, and a manufacturer’s suggested retail price (MSRP) that starts at $59,950. Adding the Advance Package brings the total up to $65,950. The vehicle represents the most powerful […]
2017 Acura RLX Priced at $54,450 and Goes on Sale Tomorrow, September 22
Acura loyalists who have been anxiously awaiting the release of the 2017 RLX luxury sedan only have a few hours left to go, as the Japanese automaker has announced this car will officially go on sale tomorrow in the United States with a starting MSRP of $54,450. Just like last year’s model, the 2017 Acura […]
Acura Promotes New 2017 MDX with Beck Single “Wow”
In order to plug its new flagship luxury SUV, Acura is pulling out all of the stops for the launch of the 2017 MDX. The brand’s integrated marketing campaign for the sport utility vehicle begins today, and includes not one, not two, but three “high impact” television spots. The commercials focus on the “youthful confidence, […]
Honda Impresses in American Customer Satisfaction Index, Acura Disappoints
In a split that reflects recent sales figures, Honda was one of the top-ranking automakers in the American Customer Satisfaction Index’s 2016 Automobile Report, while Acura finished near the bottom. In a survey of 3,776 car customers, Honda scored 86 out of 100 possible points, making it second only to Lincoln in customer satisfaction. The […]
Honda Sales Slip, Acura Sales Tumble in Shorter Month of May
American Honda’s sales last month totaled 147,108, which represented a year-over-year decline of 4.8%. Honda blamed the sales decrease, in part, on having two fewer selling days this May versus a year ago, pointing out that year-to-date Honda sales are still up 5.7%. The Honda brand specifically is up 7.1% in year-to-date sales, despite May […]
Acura Named Best Luxury Brand in Edmunds.com’s Best Retained Value Awards
Acura faced stiff competition from Lexus and Mercedes-Benz in the Edmunds.com’s 2016 Best Retained Value® Awards, but thanks to a lineup of efficient, stylish, and top-safety rated vehicles, Acura won its fifth-consecutive Best Retained Value® award for luxury brands. These awards are meant to showcase which 2016 model year vehicles are expected to maintain the highest […]
Acura Launches New “30 Years Young” Ad Campaign
This year marks Acura’s 30th anniversary, and to celebrate the occasion, the luxury automaker is launching a new marketing campaign designed to showcase its history while reaffirming its status as a “young” brand that appeals to Millennials. The campaign will kick off with “30 Years Young,” a one-minute television spot that debuts on cable broadcast […]
2017 Acura RDX Overview
The 2017 Acura RDX is a compact luxury crossover that carries a starting MSRP of $35,370. Besides offering an abundance of advanced safety and entertainment technology, the 2017 RDX also offers potential buyers the choice between front-wheel and all-wheel driving systems. Competition for the new RDX includes the Audi Q5, Cadillac XT5, and BMW X3. […]
Michael B. Jordan Tells You to Blaze It, on Behalf of Acura
Okay, so in the context of the ad, he’s clearly talking about the act of blazing new trails. But when Acura releases a new commercial in which Michael B. Jordan, an actor who first rose to prominence playing a drug dealer on HBO’s The Wire, encourages the viewer to “blaze it,” it’s hard not to […]
Acura Super Bowl Commercial to Air During Big Game
Today Acura announced that it will be joining its parent company, Honda, in buying ad time during Super Bowl 50, which will be held on February 7, 2016. While Honda will be airing a commercial for the upcoming 2017 Ridgeline pickup truck during the third quarter of the big game, Acura is promoting itself with […]
Honda and Acura Sales Both Down in November
American Honda Motor Co. had a disappointing November, with sales of 115,441 Honda and Acura vehicles representing a 5.2% decrease in sales when compared to the company’s record-setting November 2014. Fortunately, the Happy Honda Days of December should help the Honda brand rebound from its 4% decline. But the Acura brand, which tumbled a full […]
2016 Acura ILX Overview
The 2016 Acura ILX is a compact luxury sedan with a starting MSRP of $27,900. Besides offering an attractive and sporty exterior design, the 2016 ILX comes standard with a rearview camera and a 201 horsepower four-cylinder engine. The 2016 Acura ILX will be competing in the same segment as the Honda Civic, Buick Verano, […]
Acura Brings 2016 Acura ILX by Galpin Auto Sports to SEMA
Although it certainly had the most star power, Ludacris’ restored 1993 Legend sedan wasn’t the only car Acura brought to this week’s SEMA Show in Las Vegas. The Japanese automaker’s other big reveal was the debut of a sport-modified 2016 Acura ILX built by Galpin Auto Sports. Based on the luxury brand’s recently refreshed, 200-horsepower […]
Acura Restores Ludacris’ 1993 Acura Legend for SEMA [VIDEO]
![Acura Restores Ludacris’ 1993 Acura Legend for SEMA [VIDEO]](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2015%2F11%2FLudacris-Acura-Legend-at-SEMA-2015.jpg&q=90&w=760&h=400&zc=1 "Acura Restores Ludacris’ 1993 Acura Legend for SEMA [VIDEO]")
Chevy made some waves at the 2015 SEMA Show in Las Vegas with its 2016 Silverado 3500HD Kid Rock concept truck, a massive chrome-and-acid-washed-denim ode to the bard of Motor City. But Kid Rock wasn’t the only musical artist represented at SEMA whose relevancy peaked 15 years ago—Ludacris’ beloved 1993 Acura Legend was also in […]
Honda NSX a Finalist for the What Car? Reader Award 2016
Honda is looking to repeat the success it had last year in winning the What Car? Reader Award, when the HR-V was named the United Kingdom’s most eagerly anticipated new model of 2015. Now the Japanese automaker’s new NSX hybrid supercar, which goes on sale in the UK next year, has just been chosen as […]
Honda Restoring Ludacris’ 1993 Acura Legend for 2015 SEMA Show
Rapper, actor, and Fast & Furious mainstay Ludacris has talked at length about his beloved 1993 Acura Legend, which was even featured on the cover of his 2015 hip hop album, Ludaversal. During an appearance on Conan back in April, Ludacris said that the well-worn sedan has racked up over 283,000 miles in the last […]
Honda’s ‘Baby’ NSX Might Be Released as a Hybrid
Fans of the Acura NSX sports car, but not its $100,000 plus price tag, received a glimmer of hope earlier this year when John Mendal, American Honda executive vice president, kind of let it slip that Honda was working on a more affordable “baby” NSX. This so-called “baby” NSX would actually come as the replacement for […]