Kia Sponsors LoL World Champions DAMWON Gaming
In late 2019, Kia recognized the growing popularity of professional gaming — also referred to as esports — and started making its presence known at major events worldwide as an official partner of the League of Legends European Championship (LEC). At the 2019 LEC Summer Finals, the brand premiered an ad featuring top esports personalities […]
Ford Gives Us the Manual Bronco Sasquatch We Deserve
One of the questions folks have asked most about the 2021 Ford Bronco since its reveal is whether they can pair the Sasquatch package with the standard seven-speed manual. Up until Monday, the answer to that question was no. And now, with its thumb firmly on the pulse of what the people demand, Ford is […]
Sebastian Vettel to Race in F1 in 2021
Just before Ferrari’s 1000th grand prix in in Formula 1, Sebastian Vettel announced he will be driving for Aston Martin Racing in 2021. Earlier this year, Ferrari had rather rudely pushed Vettel aside, only letting the four-time champion know a day before signing Carlos Sainz that he would not get an offer to race for […]
GM and Girl Scouts Encourage Girls to Pursue STEM Careers
GM recently elaborated on its track record of encouraging youngsters to study STEM. Under Mary Barra’s leadership, the company gave a large grant to the Girl Scouts to equip girls with the resources they need to pursue STEM careers. Progressive Technology: Learn more about Chevy OnStar The partnership According to Detroit Free Press contributor Jamie […]
The Working-Class Formula 1 Champions
Last week, six-time Formula 1 champion Lewis Hamilton was misquoted in a Men’s Health interview as claiming to be the “first working-class F1 champion.” The response was an uproar, as the statement was so demonstrably untrue as to seemingly border on delusion. Men’s Health later apologized, admitting it had misquoted the Stevenage-born driver and redacting […]
Mack Trucks Strikes Partnership to Deliver COVID-19 Supplies
Mack Trucks and the American Trucking Association have struck a partnership with the American Logistics Aid Network to deliver critical supplies in the fight against the COVID-19 pandemic, including food and personal care items. As part of its sponsorship of the Workforce Heroes and Share the Road programs, Mack had provided two model year 2019 […]
Ford Becomes FIRST Strategic Partner, Furthers STEAM Support
Ford Motor Company is a well-documented supporter of getting kids interested in science, technology, engineering, arts, and math. Part of that goal is a two-decade-long partnership with FIRST, a not-for-profit focused on providing team-based robotics programs for ages 4-18. Ford is now growing that established relationship by signing on as a FIRST Strategic Partner, the […]
Subaru to Sponsor ‘Parks and Recreation’ Reunion Special
Subaru recently announced that it will sponsor tonight’s Parks and Recreation Reunion Special, and match donations up to $150,000 for Feeding America.
Lincoln Shows Off Aviator at Third No Name Art Fair in Mexico City
Earlier this year, Lincoln made its presence known once again at the third No Name art fair, an art exhibition that took place at the National Museum of Mexican Art (MUNAL) in Mexico City. Sponsoring the event, Lincoln of Mexico also saw one of its latest vehicles, the all-new 2020 Aviator, serve as the inspiration […]
GM Staff Spreads Christmas Joy to Foster Kids in Michigan
This holiday season, GM continues its longstanding tradition of giving back to those in need via Operation Good Cheer, a seasonal program that Child and Family Services of Michigan sponsors. Recently, 800 GM staff members distributed presents to 545 foster children. Versatile and Contemporary: Learn more about the GMC Sierra 1500 About Operation Good Cheer […]
Official 2020 Formula 1 Driver Lineup
Canadian racing driver Nicholas Lafiti has been confirmed as the driver who will replace Robert Kubica at Williams next season, officially completing the 2020 Formula 1 driver lineup. Compared to last year, when only two teams announced they would have an unchanged driver lineup, there are not many changes this time around. In fact, it’s […]
The Best Disney Plus Movies for Auto Enthusiasts
The newest heavy hitter in the world of streaming services, Disney Plus boasts a treasure trove of groundbreaking animated films, childhood classics, and — eventually — all of the Marvel and Star Wars movies. Lovers of cars (and, uh, Cars) will find plenty to enjoy on Disney Plus, and I’ve sifted through all the service’s […]
Kia Premieres MediVedi Video During the 2019 LEC Summer Finals
As an official partner of the League of Legends European Championship, Kia has been working hard to help promote esports. In a recent pair of videos, the automaker featured prominent members of the esports world riding in the new Stinger while they discussed how their lives have changed. Last month, Kia debuted two new ads […]
Why Buick Sponsored ‘Big Little Lies’ Aftershow
As a 116-year-old brand, Buick has retained a loyal base of consumers for years. However, Buick has recently been attempting to attract younger consumers to the brand with its social media marketing, including its sponsorship of a “Big Little Lies” aftershow. Fill Up Your Piggy Bank: Tips on saving money for a car Buick partnerships […]
Ford Shows Out at 25th Anniversary ESSENCE Festival in New Orleans
For the 11th consecutive year, Ford was the exclusive automotive sponsor of the ESSENCE Festival, which celebrates the multitudinous achievements of black female artists and entrepreneurs. This year’s event celebrated the 25th anniversary of the ESSENCE Festival, and the theme of “Paint the Future Proud” fit hand-in-hand with Ford’s new Built Ford Proud ad campaign. […]
U.S. Soccer Star Alex Morgan Becomes Volkswagen Brand Ambassador
In the FIFA Women’s World Cup semi-final match between the U.S. and England yesterday, birthday girl and U.S. forward Alex Morgan headed the ball into the back of the net, past the England keeper, scoring the game-winning goal. The camera panned to many young fans cheering for the superstar. To some, Alex Morgan has already […]
The Emergence of Volunteer Bus-Route Mapping Projects
Whether you’re an infrequent bus-user or happen to live in an area with no fixed route stops, you’ve probably wished that there was such a thing as bus maps. You’re definitely not alone. According to Wired, 60 percent of the world’s urban places lack public transportation maps. A group of students at the American University […]
Chevy Owner Donates Two Corvettes to Kentucky Trade School
Chevy fan and retired doctor Ivan Schrodt recently donated two of his Corvettes to the Advanced Motorsports Foundation, an extension of Warren County Area Technology Center. The trade school is located close to the National Corvette Museum in Bowling Green, Kentucky. Its mission is to help equip local high school students with trade skills they […]