Dear Mitsubishi: Replace the Lancer with the Pulsar
Last week, Nissan and Mitsubishi announced that they would be joining forces again to supply the latter brand with two new sedans over the course of the next few years. Mitsubishi CEO Osamu Masuko revealed in a subsequent interview that the midsize sedan part of the equation would be a vehicle based on the Renault […]
Mitsubishi Introduces New MiGEAR Merchandise Collection
On Aug. 27, Mitsubishi announced that it was introducing the new MiGEAR merchandise collection. The collection allows you to show your love for the brand by wearing apparel or carrying accessories that have the Mitsubishi three-diamond logo on them. Vehicles You Can Count On: Mitsubishi ranks highly in J.D. Power Initial Quality Study Items in […]
What Is Mitsubishi Owners’ Day?
Some car brands have their own special way of feeling like a community. Whether it’s the Jeep wave or a Facebook group dedicated to loving the Ford Mustang, feeling like you’re a part of something bigger is always nice. That’s why Mitsubishi Owners’ Day was created in 2005. The Best Option: Should you buy or […]
Is the Lancer Evolution Making a Comeback?
The Mitsubishi Lancer Evolution is a popular car that was unfortunately discontinued, since Mitsubishi wanted to move past sport cars and instead focus on improving SUVs, hybrids, and electric vehicles. Now, according to a new Autocar report, the Lancer Evolution may be returning. A Glimpse Into the Past: Features of the 2015 Mitsubishi Lancer Speculation […]
5 Classic Nameplates That Mitsubishi Could Use for Its New Vehicles
As Mitsubishi looks to add new vehicles to its growing lineup, it could utilize these classic vehicle names for a bit of a nostalgic boost
In recent years, Mitsubishi has introduced a number of new models as its U.S. sales have started to climb upwards. Rather than develop new monikers for these Mitsubishi vehicles, Mitsubishi has looked to its past for inspiration. The latest addition to the Mitsubishi lineup, the Mitsubishi Eclipse Cross, already draws on the legacy of the […]
The Meaning Behind the Names of Mitsubishi’s Vehicles
The Mitsubishi lineup of vehicles may not be the largest in the industry. However, the few models that it does possess have an established legacy, even if the vehicles themselves have changed significantly over the years. This long-standing legacy can best be observed through the nameplates that these Mitsubishi models bear. As is the case […]
Mitsubishi to Increase Production of the Mitsubishi Xpander
U.S. drivers probably haven’t heard of the Mitsubishi Xpander model. However, it is easily Mitsubishi’s most popular vehicle over in Indonesia. In fact, the Xpander is so popular in Indonesia that Mitsubishi is increasing production for the model. What’s in A Name?: Mitsubishi model names across countries Currently, Mitsubishi produces approximately 120,000 Xpander units. If […]
Mitsubishi to Focus on SUVs and Crossovers for Its Lineup
The Mitsubishi brand, once known for its small, sporty cars, is instead shifting focus towards larger utility vehicles
Even just a few years ago, Mitsubishi’s vehicle lineup was populated by small, sporty cars like the Lancer, Evo, and Eclipse. Now, its model lineup is mostly comprised of SUVs and Crossovers, with the Mitsubishi Mirage serving as the exception. There’s two major reasons for this model lineup shift. First of all, the SUV segment […]
Mitsubishi’s Strong 2018 Sales Year Continues into Final Month
While the number of sold units slipped in November 2018 compared to this time last year, Mitsubishi’s strong 2018 sales year is still making a bold statement in the U.S. automotive industry. Mitsubishi finished with 7,688 units last month – 10.7 percent down to November 2017’s total. To date, Mitsubishi has sold over 109,000 units […]
Early 2018 Sales Figures for Mitsubishi Motors up Year over Year
The numbers are in for the early 2018 sales figures for Mitsubishi, and they are pretty much everything the automaker wanted them to be. Yesterday Mitsubishi Motors Corporation announced that from April 1 to September 30, 2018, the manufacturer saw net sales of 1,169.3 billion yen. The report is a 23.5% increase from the mirrored […]
Mitsubishi Motors Crushes October with Strong Sales Month
Mitsubishi up 8.4% from last October, posts best October sales since 2007
Get ready to throw a party. Mitsubishi Motors crushes October by having the best sales numbers in that month since 2007. With over 8,000 units, the Japanese automaker’s sales figures are 8.4% higher than they were at this time last year after experiencing a dip in September. For the year, the OEM is ahead of […]
Red-Hot Mitsubishi Sees Sales Increase 24 Percent in First Half of 2018
Mitsubishi Motors North America saw its sales increase 46.2 percent in June, putting the fastest-growing non-luxury auto brand of 2017 on the fast track to another year of major growth. Mitsubishi sold 11,419 vehicles in June, seeing significant gains from the Mirage, Outlander, and Outlander Sport and another strong month of sales from the new […]
Harry Mack Spits Bars on Test Drives in New Mitsubishi Eclipse Cross Commercial
Imagine heading into the dealership for a test drive and linking up with a salesman who seems like a fairly run-of-the-mill dude. He puts you in the driver’s seat of a 2018 Mitsubishi Eclipse Cross and you head out on the road together. Somewhere along the way, he puts on a beat and just starts […]
Mitsubishi Appoints Mark Chaffin Chief Operating Officer, Jeff Holland Director of PR
Mitsubishi this month made two key changes to its executive team, naming Mark Chaffin its new Chief Operating Officer and Jeff Holland its new Director of Public Relations for North America. Both appointments have already taken effect. Chaffin succeeds Don Swearengen in the role of COO, in which he will oversee vehicle sales, dealer network, […]
Mitsubishi Sales Spike Nearly 22% in March with Best-Ever Sales for the Outlander Sport
Last month, Mitsubishi’s sales numbers hit their highest mark since 2007. March is trying to beat that record, earning Mitsubishi its best March sales since 2005. Mitsubishi sold 14,319 vehicles in the month of March, a 21.7% increase over March of last year. The Outlander Sport stood at the forefront of Mitsubishi’s success, earning its best-ever […]
“Evo” Nameplate May Soon Return to Mitsubishi’s Lineup in a Much Different Form
Mitsubishi isn't ruling out the return of the "Evolution" moniker, but it likely won't be applied to a sports sedan
Early last year, Mitsubishi announced its intention to resurrect the Mitsubishi Eclipse. When the new Eclipse finally arrived, however, it was not a sporty compact car like its preceding vehicle model, but rather a crossover called the Mitsubishi Eclipse Cross. According to recent reports, the Mitsubishi Evolution could soon undergo a similar resurrection. More Than a […]
Mitsubishi Continues Winning Ways with Hot Sales Start in 2018
Mitsubishi kicked off 2018 with a sizable jump in sales, giving the brand its best start to a year since 2007. Mitsubishi sold 8,480 vehicles in January, an increase of 31.3% from January 2017 that is consistent with its status as last year’s fastest-growing non-luxury brand in the auto industry. Add a Little Sport in […]
Mitsubishi Electric Is Bringing an Autonomous Electric Concept Car to the Tokyo Motor Show
Mitsubishi has more underneath their brand’s umbrella than just gasoline-powered vehicles. While Mitsubishi Motors represents the automotive industry, Mitsubishi Electric is a separate part of the company, specializing in household electronics and appliances like air conditioning, refrigerators, and vacuum cleaners. As an electric-focused branch, Mitsubishi Electric has announced an all-electric, self-driving concept car. The EMIRAI 4 concept […]