Cadillac Names Richard Brekus New Director, Global Product Strategy
Cadillac has appointed Richard Brekus to the role of its Director of Global Product Strategy, effective August 17th. Brekus departs from his previous role as President of MSP Advisors, from which he brings a wealth of experience with regards to product, marketing, and sales consultation in the automotive industry. Brekus will now report to Cadillac President […]
GM To Turn Durant-Dort Factory One Into Archive
The historic Durant-Dort Factory One in Flint, Michigan, is a major part of the General Motors story. Designated as a historic landmark in the 1970s, it was purchased by GM in 2013. Now a partnership has been announced between the automaker and Kettering University to turn this piece of automotive history into an archive and […]
General Motors Investing $5 Billion for New Chevrolets in Growth Markets
General Motors is looking to make Chevrolet a greater presence in emerging growth markets, and it has announced that it will be investing $5 billion toward what it calls “an all-new vehicle family that will meet the rapidly changing demands of customers in these markets.” “With a significant majority of anticipated automotive industry growth in […]
Chevrolet Developing All-New Lineup for Growing Global Markets
Today General Motors announced its plan to invest $5 billion in developing an all-new Chevrolet vehicle lineup to expand its market share in emerging global markets such as Brazil, China, India and Mexico. “With a significant majority of anticipated automotive industry growth in 2015 to 2030 outside of mature markets, Chevrolet is taking steps to […]
A Look at Subaru’s Japanese Anime ‘Wish Upon the Pleiades’
Promotional tie-ins are nothing new for the automotive industry. These days, our entertainment is saturated with various sponsorships and product placements for vehicles/brands. However, funding an animated series–specifically one that doesn’t involve cars–is far more of a rarity. But that’s what Subaru did to promote its brand among anime fans. The Japanese automaker partnered with […]
Apple Electric Car Possible by 2020
Apple is trying to take over the world—or at least, the electric vehicle industry. While the technology giant is known for its cutting edge computers, phones, and assorted gadgets, it’s possible that Apple will be introducing an electric car in five years. According Bloomberg, “people with knowledge of the matter said” this electric car will […]
Behind the Badge: Mercedes-Benz’s Star Emblem Holds a Big Secret
Some automakers’ logos change every decade as they struggle to establish a credible brand identity, while others have remained consistent for a century. One emblem that has come to represent quality, innovation, and tradition in the automotive industry is Mercedes-Benz’s three-pointed star. This iconic design has adorned the grilles and radiators of quality vehicles for […]
Stock Trader Bets $1 Million on GM Rebound
It’s not an incredible leap of faith to have confidence in the inevitable rebound of automotive giants like General Motors when their stock drops. One Wall Street trader is so confident that they are willing to put $1 million of their own money where their mouth is. According to CNBC, GM shares hit a nine-month […]
Toyota Commissions LA Murals to Honor Special Olympics
There’s no doubt that the Special Olympics are not as well-known as their more famous sibling. But the Special Olympics are no less important; possibly even more important, because they allow those with intellectual disabilities to compete, while raising awareness for the injustice, intolerance, and inactivity that these people often face. In order to help […]
The West Wing Wheels: Ronald Reagan
Drive down Pennsylvania Avenue with the United States Presidents in this 10-part series
From Lincoln to Ford, the United States automotive industry has been greatly affected by the Presidents of the United States. Pardon the pun. However, cars have also had a profound impact on the presidents themselves. As the most powerful person in the country, the President of the United States needs a powerful set of wheels […]
Chevrolet Figures Prominently in Daytona International Speedway Redevelopment
Today Chevrolet announced a multi-year partnership with the International Speedway Corporation (ISC) that will give the bowtie brand naming rights and a larger presence at the legendary Daytona International Speedway, as part of the new DAYTONA Rising redevelopment project. The $400 million DAYTONA Rising project will transform the speedway into “the world’s first motorsports stadium,” […]
Hyundai Poised to Replace GM as Official NFL Sponsor
General Motors has left the building–or the football stadium, more accurately. Now that America’s mega-automaker has stepped down as the official automotive sponsor of the National Football League, a vacancy has been left for another automaker to make its move. According to company representatives who spoke to Bloomberg off-the-record, Korean automaker Hyundai has recently been […]
2015 BMW 5 Series Overview
With a huge selection to choose from, the 2015 BMW 5 Series has a lot to offer. From sedan models to Gran Turismo models, there is a different 5 Series vehicle to meet any need, all of which maintain a consistent commitment to luxury. Related: The Ultimate BMW Driving Experience [wptab name=”What’s New”] What’s New for […]
Nissan LEAF Batteries Get a New Life…as Batteries
Once a Nissan LEAF needs a new battery, what happens to the old one? If it were a Game Boy or CD player, you’d just toss the batteries in the trash (or recycle them), but a Nissan LEAF’s battery pack weighs 300 kg (660 lbs), which is a good amount more than the garbage man […]
Toyota to Marchionne: “It’s Not You, It’s Us”
Sergio Marchionne, CEO of Fiat Chrysler Automobiles (FCA), has been a busy little bee. As he nears the end of his tenure as head of the international automaker, Marchionne is trying his best to set up a merger that’ll help him retire as a legend in the automotive industry. Last week, he was turned down […]
Chevrolet Sponsors 2015 MLB All-Star Game Tickets Giveaway
In its capacity as the official automotive sponsor of Major League Baseball, Chevrolet has done some pretty cool things. Like annually decorating Comerica Park, making a short film about little leaguer Mo’ne Davis, and turning Madison Bumgarner’s World Series MVP award ceremony into a hilarious cringe-fest. And now the bowtie brand is doing something that’s […]
Toyota Mississippi Celebrates Special Olympics Athletes
Toyota is no stranger to the Olympic Games. The Japanese automaker has long been a partner with Paralympic snowboarder Amy Purdy, who competes on Team Toyota and has been in numerous ad campaigns for the 2015 Camry. It’s no surprise, then, to discover that Toyota is a supporter of the Special Olympics as well. In […]
Fourteen Chevys to Feature Android Auto and Apple CarPlay for 2016
In the automotive arms race to better integrate smartphones and vehicles, Hyundai may have been able to claim “First!” by equipping (only) the 2015 Sonata with Android Auto, but a few hours later, Chevrolet loudly countered with “Most!” Today Chevy announced that for the 2016 model year, the bowtie brand will offer Android Auto and […]