automotive partner

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 The News Wheel

Subaru Portlandia Partnership Expands for Fifth Season

Subaru Portlandia Partnership Expands for Fifth Season

The Subaru Portlandia partnership will enter its fifth year on January 8th, when the show’s newest season premieres on cable channel IFC. The sketch comedy series, which stars creators Fred Armisen and Carrie Brownstein, lovingly spoofs the intense regionalism, liberalism, political correctness, and all-around hipsterishness of Portland, Oregon, and the surrounding Pacific Northwest – an […]

 The News Wheel

Volkswagen Announces Carbon Offsets, Solar Energy Partnership

Volkswagen Announces Carbon Offsets, Solar Energy Partnership

At the Management Briefing Seminar earlier in the month, Volkswagen announced that it will be working with 3Degrees to offset the emissions created in the production, distribution, and driving of their e-Golf and Audi’s A3 Sportback e-tron (due later this year). In order to accomplish this, they will be purchasing carbon offsets in Texas and […]

 The News Wheel

Nissan and Americana Music Association Form Two-Year Partnership

Nissan and Americana Music Association Form Two-Year Partnership

Nissan and Americana Music Association have announced a two-year agreement that will see that automaker become the Exclusive Automotive Partner and Official Vehicle of American Roots Music. “Nissan and Americana have a history of making big impacts in their respective communities, music and the automotive industry, in innovative and unique ways,” said Erich Marx, director, […]

 The News Wheel

BMW Group and Samsung SDI Extend Battery Partnership

BMW Group and Samsung SDI Extend Battery Partnership

BMW Group and Samsung SDI signed a memorandum of understanding in Seoul on Monday that ensures the future of the automaker’s i Series well into the future by increasing purchases of SDI’s battery cells. SDI supplies BMW with the battery cells used in the production of the i3 EV and i8 hybrid sportscar, and plans for […]

 The News Wheel

Ford and Heinz Partner to Develop Sustainable Materials

Ford and Heinz Partner to Develop Sustainable Materials

No, your cars won’t run on ketchup, but components of your cars may one day be built from dried tomato skins. That’s what Ford and Heinz are working to develop, at least. Reportedly, researchers from Ford and Heinz are currently collaborating to see if tomato fibers could be used to develop composite, sustainable materials for […]

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Hyundai and BoostUp Partner for 2015 Sonata Promotion

Hyundai and BoostUp Partner for 2015 Sonata Promotion

Today, Hyundai Motor America announced that the Hyundai and BoostUp partnership, which began in November of 2009, will now offer something new and exciting to consumers. Hyundai, which was the first automotive company to partner with BoostUp, will also be the first BoostUp partner to offer an immediate financial “Boost” to a user’s account with […]

 The News Wheel

Nissan and UEFA Ink Deal to Become Global Partners through 2018

Nissan and UEFA Ink Deal to Become Global Partners through 2018

Nissan and UEFA have confirmed that they have agreed on a four-year deal to become global partners. According to both sources, this will serve to make Nissan a global sponsor of the UEFA Champions League. The deal will extend from the 2014-2015 season to 2017-2018 and will also include the 2014, 2015, 2016, and 2017 […]

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Toyota is the Official Automotive Sponsor of Hispanicize 2014

Toyota is the Official Automotive Sponsor of Hispanicize 2014

Hispanicize 2014 is the largest event for Latino trendsetters, newsmakers, and influencers – gathering more than 1,500 of the country’s most influential Latino professionals across a wide variety of industries, to include: blogging, journalism, music, marketing, technology, film, and business. Toyota proudly announced their partnership with Hispanicize, stating they will be the official transportation and […]

 Timothy Moore

Toyota and DAYTONA Rising Project Partner for Speedway Reimagining

Toyota and DAYTONA Rising Project Partner for Speedway Reimagining

On Thursday, February 6th, Toyota and Daytona International Speedway made an exciting announcement at the Chicago Auto Show: Toyota and DAYTONA Rising, a $400 million project aimed at redeveloping the world-renowned speedway, will form a partnership, making the Japanese automaker the very first Founding Partner of the DAYTONA Rising. I was actually front and (a […]

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Expanded GM and U.S. Army Partnership on Hydrogen Fuel Research

Expanded GM and U.S. Army Partnership on Hydrogen Fuel Research

General Motors and the U.S. Army Tank Automotive Research, Development & Engineering Center (TARDEC) are expanding their partnership with a new Cooperative Research and Development agreement. The GM and U.S. Army Partnership on hydrogen fuel research is an effort to further the fuel cell technology behind hydrogen power. The agreement will allow GM and TARDEC […]

 Ben Parker

VW Launches Car-Net Carrier of Choice with Verizon, T-Mobile

VW Launches Car-Net Carrier of Choice with Verizon, T-Mobile

For many, using an in-vehicle Wi-Fi hotspot means utilizing their smartphone data for in-vehicle entertainment. But Volkswagen is hoping to make things a little easier by introducing its Car-Net Carrier of Choice partnership with Verizon and T-Mobile. Meet the Crew: Get to know the versatile Volkswagen lineup of vehicles This new program, debuting in late […]

 The News Wheel

General Motors Is Going Back to the Moon

General Motors Is Going Back to the Moon

General Motors announced a new vehicle today, but it won’t be one you can find on dealership lots. The latest offering, a partnership with Lockheed Martin and NASA, is destined for greater things: the moon. The team at GM created the Lunar Terrain Vehicle, or LTV, after NASA put out a call for proposals last […]

 Ben Parker

BMW Debuts Rainbow-Wrapped M8 at NYC Pride March

BMW Debuts Rainbow-Wrapped M8 at NYC Pride March

BMW is no stranger to celebrating LGBTQ pride, having collaborated with designer Jonathan Adler last year to create a custom wrap for a BMW 850i. That tradition continued this year, even amid the COVID-19 pandemic. On top of a few Instagram posts from BMW partner and LGBTQ ally Paris Hilton, BMW debuted a new colorfully […]

 The News Wheel

Enterprise Teams up With Princess Anna for New Commercial

Enterprise Teams up With Princess Anna for New Commercial

Princess Anna of Disney’s Frozen franchise is no stranger to adventure. To help the animated royalty and you conquer life’s transportation problems, Enterprise is launching an ad campaign with Anna’s voice actress, Kristen Bell. Which One? Compare leasing or buying a new car This is not the first time that Kristen Bell has worked with […]

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Lincoln Providing Black Label Navigator, Continental to Guests at Eight sbe Properties

Lincoln Providing Black Label Navigator, Continental to Guests at Eight sbe Properties

Lincoln has entered into a partnership with sbe, a lifestyle hospitality company responsible for the development and management of everything from hotels and residences to nightclubs and restaurants, to provide custom experiences involving the new Navigator and Continental for guests staying at sbe properties. “At Lincoln, we are focused on creating personalized experiences. We know sbe is […]

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Cadillac Previews the XT4 to Celebrate the Oscars This Weekend

Cadillac Previews the XT4 to Celebrate the Oscars This Weekend

In honor of the 2018 Academy Awards (aka the Oscars) this weekend, Cadillac is unveiling three new commercials which present a teaser of the XT4 model, while giving a brief tribute to the past and future of the brand. According to Cadillac, the three different TV spots will show different facets of the XT4. The […]

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Opel Bolsters Borussia Dortmund Heading into German Cup Final

Opel Bolsters Borussia Dortmund Heading into German Cup Final

The German Cup Final has been set for Berlin’s Olympic Stadium on May 27th, pitting Borussia Dortmund against Eintracht Frankfurt. Dortmund reaches the final for a fourth consecutive year after defeating FC Bayern München by a final of 3-2 in the semis. While there will no doubt be numerous BVB fans lending support to the […]

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Acura Teams With Trombone Shorty Foundation to Support Future of Music Education in New Orleans

Acura Teams With Trombone Shorty Foundation to Support Future of Music Education in New Orleans

Acura has been sponsoring music in New Orleans for nearly two decades, and today the luxury brand announced its latest contribution to the NOLA cultural scene, as the Official Automotive Partner of the Trombone Shorty Foundation’s Shorty Fest and Trad Fridays. The non-profit Trombone Shorty Foundation is led by iconic bandleader, singer, songwriter, and producer […]

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