Toyota Global Hybrid Sales Hit 10 Million
That’s right, Toyota has sold more hybrids than Ford has sold Mustangs—and the automaker thinks that plug-in hybrids will do even better. The original Toyota Prius launched in 1997 as the world’s first mass-produced hybrid car. It took 10 years for the automaker to sell its first million hybrid cars, but over the same period […]
Toyota Is Officially Making a 207-Horsepower Yaris Hot Hatch
We knew from outside sources that Toyota would build a Yaris hot hatch, but the automaker’s official announcement has only made us even more impatient for the car to launch. After a 17-year absence, Toyota is returning to the World Rally Championship (WRC) with a Yaris WRC rally car, which will debut at the Monte […]
Toyota Announces Meaningless $10 Billion US Investment Following Meaningless Trump Tweet
Shortly after President-elect Donald Trump threatened Toyota with a “big border tax” if it were to build a new plant for the Corolla in Baja, Mexico, the Japanese automaker announced a $10 billion investment in the United States—but it would be a mistake to imagine any meaningful connection between the two events. If we put […]
5 Most Spectacular Concept Cars in Toyota History
The Toyota Motor Corporation was founded in 1937 and has since grown into one of the largest automobile manufacturers in the world. In 2012, the company became the first automaker to sell more than 10 million vehicles worldwide in a single year. In addition, Toyota is one of the leaders when it comes to producing […]
Martin Truex Jr. Wins Yet Another One for Toyota
Yes, it’s happened again: Toyota has won yet another NASCAR race, this time with Martin Truex Jr. behind the wheel of the Furniture Row Racing No. 78 Toyota Camry. That marks Truex’s third win of the season, which puts him in the lead for the Chase for the Sprint Cup. Given that Truex had only […]
Denny Hamlin Takes Toyota’s 13th Sprint Cup Regular Season Win
It was just a week ago that we reminded our readers (again) that Toyota couldn’t seem to help itself from winning in NASCAR, and well—you’ve guessed it—it happened one more time. The lucky winner this time around was Denny Hamlin, who was first to the checkered flag in his #11 Toyota Camry at Richmond International […]
Martin Truex Jr. Beats the Odds at Bojangles’ Southern 500
About a month ago, we talked about how Toyota simply seemed unable to stop dominating in NASCAR. Well, that doesn’t seem to have changed. Martin Truex Jr. beat the odds on Sunday, September 4, when he took victory at the Bojangles’ Southern 500 at Darlington Raceway, marking his fifth career NASCAR Sprint Cup Series win, […]
Toyota Tacoma Dominates Segment, but Could Run into Production Problems
The Toyota Tacoma is the best-selling midsize pickup truck in the country. In 2015, it led the segment with 179,562 sales, nearly a whole 100,000 ahead of its closest competitor, the Chevrolet Colorado. So far this year, the Tacoma is still ahead. It sold 111,615 units between January and July 2016, compared to 60,422 for […]
Spied: 2018 Toyota Camry
The Toyota Camry isn’t as thrilling as a sports car or as exotic as a heritage-rich American icon, which makes spy shots of the upcoming 2018 model less interesting than they could be, but it is the best-selling passenger car in the United States—so we’re interested anyway. Let’s start with what we know about it […]
Toyota Launches ‘Mas Que Un Auto’ (More Than Just a Car)
Toyota announced today a program called Mas Que Un Auto, and though I did receive all A’s when I took Spanish in college, I’m still appreciative that Toyota, in parentheses, confirmed for me that this does indeed mean More Than Just a Car. The idea behind this program is to allow drivers of Toyota vehicles […]
Toyota and Serious Eats Take Readers on a Unique Dining Journey
There’s nothing quite like dining out at a fancy restaurant, whether you’re celebrating a special occasion or just the end of a particularly taxing work week. But with that fine dining experience comes a not-so-fine bill, which you must pay before leaving the restaurant. For lucky Serious Eats readers in six cities, that check was […]
Toyota Enters Multi-Year Deal with Texas Rangers, Takes Over More Parking Lots
Already, Toyota serves as a multi-year sponsor for the Chicago Cubs and has since 2010. As part of this arrangement, Toyota recently named several parking lots at Wrigley Field. After what, you ask? Its own cars. That’s right, now you can park your Camry in Camry or your Corolla in Corolla, or, if you’re a […]
New Toyota uBox Designed by Students to Appeal to Gen-Z
Automakers are still struggling to appeal to millennials. They are competing with ideas of environmental activism, rideshare programs, and the preference of Uber over car ownership. Some automakers have made Hillary Clinton-esque attempts at appealing to the commonly oversimplified generation—take Chevy’s emoji campaign or Toyota’s failed Scion brand, for instance. But no automaker has truly […]
Japanese Toyota Production Resumes After Steel Factory Explosion
Toyota announced early this month that it would be halting production for six business days and a Sunday, following a January explosion at Aichi Steel Production. Aichi serves as a key steel supplier for Toyota’s factories in Japan, and with the steel plant’s own production delayed, it was necessary for Toyota to pause production to […]
Toyota Plans to Expand Temporary Campus in Plano
It seems so recent that word broke about Toyota’s move from Torrance, California, to Plano, Texas, but it’s actually been nearly two years. Work began on the new $350 million headquarters in January of last year, but it won’t be officially ready until 2017. In the meantime, Toyota employees that had made the move by […]
Explosion at Steel Factory Halts Japanese Toyota Production
Toyota announced yesterday that it will be halting production at all factories in Japan for an entire week, due to a steel shortage in the country. Production will halt on February 8th and will not pick back up again until the 15th, meaning Toyota will lose six actual work days. It doesn’t come as a […]
Daihatsu to Become Wholly-Owned Subsidiary of Toyota by August
Toyota announced at the end of last week that its subsidiary, Daihatsu Motor, will transition into a wholly-owned subsidiary of the Japanese auto giant via a share exchange. This process is estimated to be wrapped up by August of this year. Maintenance 101: Why regular oil changes keep your Toyota engine healthy According to Toyota, […]
Toyota Donates to Historically Black College and Universities
Each year, the US celebrates the birthday of civil rights activist Martin Luther King with a federal holiday on the third Monday in January. Nearly 50 years have passed since King’s assassination, but his message remains important. Last year, Toyota Financial Services began donating to Historically Black Colleges and Universities (HBCUs) in honor of King’s […]