[Video] Toyota Mirai Revealed in Spectacular Fashion on Back to the Future Day
![[Video] Toyota Mirai Revealed in Spectacular Fashion on <em>Back to the Future</em> Day](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2015%2F10%2F2016-Toyota-Mirai.png&q=90&w=760&h=400&zc=1 "[Video] Toyota Mirai Revealed in Spectacular Fashion on <em>Back to the Future</em> Day")
In case you were unaware, today is October 21, 2015. While for some people that might just be another fall day, for fans of the Back to the Future series, it marks something much more exciting. Today is the exact day to which Marty McFly and Doc Brown traveled in the second movie in the series, […]
Chevy Gets All Up in Your Grill to Advertise 2016 Traverse
Are you a real person? Yes? Well, we have some advice for you: if someone tries to get you to participate in a focus group, beware—they may be trying to get you in one of Chevrolet’s “Real People, Not Actors” commercials. Why is this something to be avoided at all costs? Because there is an […]
Chevy Mocks Toyota Prius as Obsolete in New Volt Ad
Chevy thinks that the 2016 Volt is so three-thousand and eight, and that, in sharp contrast, the Toyota Prius is so two-thousand and late. That’s the premise behind the new car commercial “Time Capsule,” which is the latest in the bowtie brand’s series of “Real People, Not Actors” commercials. Comparing it to obsolete items like […]
Mike Trout, Clayton Kershaw, Guy in a Bear Costume Parade Through Cincinnati
As the Official Vehicle of Major League Baseball, Chevrolet had a major presence in Cincinnati this week for the 2015 MLB All-Star Game at Great American Ball Park. The 2016 Camaro was on display at the T-Mobile FanFest downtown, and Chevy even had new Equinox SUVs taxiing people from the FanFest convention to the ballpark. […]
Chevy Silverado “Aluminum Man” Ad Pokes Fun at Ford F-150
Chevrolet must really be excited for the upcoming Batman v Superman film. First the bowtie brand trademarked the name “Camaro Krypton,” and now it’s once again invoking Man of Steel imagery with a superhero of its own: Almighty Aluminum Man. As part of the automaker’s “Real People, Not Actors” marketing campaign, Chevy focus grouped a […]
Buick’s New Father’s Day Video Asks The Question: Is Talent Learned Or Innate
Sculptor Matthew Brancheu’s father has been in the automotive industry for more than 40 years and said it’s the main reason he decided to enter the industry too. “Sculpting is a big visual thing. You have to have an eye; you have to have an innate talent. You have to feel shapes and forms and […]
2015 Monaco Grand Prix Recap: The Safety Car Strikes Again
The Monaco Grand Prix is the most prestigious race in the Formula 1 calendar and indeed one of the most renowned racing events in the world. Yet for all its glamour, heritage, and money, the Monaco Grand Prix is persistently one of the most boring races of the year. Relive the Drama: 2015 Spanish Grand […]
An Answer to the Ever-Present Question: Why Do Gas Prices Fluctuate?
Imagine you’re on your way to work, when you notice that gas prices are at an all-time low. After deciding that you will fill up on the way home, you continue through your workday without a worry. As you head home on empty, though, you realize—gas prices have gone up almost forty cents since this […]
Self-Driving Cars May Increase Motion Sickness
A new study by the University of Michigan Transportation Research Institute claims that self-driving cars may, in addition to causing the collapse of the insurance industry and the prohibition of driving, lead to more motion sickness. It’s not really the autonomous nature of the vehicle that would cause the queasiness, say researchers Michael Sivak and […]
7 Best Road Trip Games for Adults
Next week, a few friends and I are heading off on a road trip to DC. One of the friends has a sister there who flies helicopters for the government, so we figured we’d abuse the fact that she has an apartment half a mile from the National Mall to plan a pretty cheap vacation because […]
Chevy is Getting into Killer Clowns and Zombies Now
The image above comes from a recent Chevy press release about the bowtie brand’s newest marketing campaign, which is entitled “Real People, Not Actors.” In addition to “real people,” the ad campaign will also apparently feature (hopefully non-real) psycho killer clowns and zombies. And although the commercials are set to begin airing this Wednesday, April […]
Nissan LEAF wins Best All-Around Performance Award from ASG
The Nissan LEAF is definitely proving itself as an alternative mode of transportation to the old internal combustion engine powered heaps we drive now. Automotive Science Group named it this year’s best all-around performer in the midsize car market, beating cars like the Toyota Prius and Honda Fit. The LEAF also took Best Social Performance […]
Why Mitsubishi is the WWE of the Automotive Industry
Full disclosure: If you aren’t even remotely interested in professional wrestling, this will be of almost zero appeal to you. This is a wrestling nerd deep-dive. You have been warned.
[wptab name=’The Road to Geneva-mania’] An Introduction: The Road to Geneva-mania Mitsubishi is promising an all-new concept SUV for the 2015 Geneva Motor Show with two shadowy images that strongly imply a design study unlike anything we’ve ever seen before from the brand: At least that’s what shadowy teaser images tend to want you to […]
Cadillac and Hollywood: Marketing That Makes Sense
It’s no secret that Cadillac is in need of major help—but it’s also no secret that it has already taken a big gamble on who can help. At the forefront is previous Infiniti CEO, Johan de Nysschen, who elevated Audi to unbelievable heights over a period of several years. It is hoped that he can […]
Who Plays the Family of Tree Huggers in That Subaru Outback Commercial?
Have you seen that Subaru ad for the 2015 Outback that features a family of literal tree huggers taking a nostalgic trip to Woodstock? If so, then you might have wondered who plays the vaguely familiar mom character – or the hippie grandma, or the impressionable daughter, or the nondescript dad, for that matter. At […]
[VIDEO] Chevy Hosts Truck Focus Groups to Prove that Driving a Truck Is Better
![[VIDEO] Chevy Hosts Truck Focus Groups to Prove that Driving a Truck Is Better](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2014%2F11%2FTruck-focus-groups.jpg&q=90&w=760&h=400&zc=1 "[VIDEO] Chevy Hosts Truck Focus Groups to Prove that Driving a Truck Is Better")
Chevy has been on a roll with its promotion of the Chevy Colorado. Today, we already showed you the brand’s funny Truck Guy Deodorant prank and the weirdness that was Chevy helping some guy get a girlfriend by posting misleading photos on his dating profile. And now: Chevy’s own truck focus groups demonstrate that people […]
Shopping Where It’s Most Difficult to Afford Used Cars
We’ve all been raised with the notion that buying used cars, while a gamble, is typically the only option for those of us on a budget. Many financial gurus preach purchasing pre-owned cars to avoid immediate off-the-lot depreciation and recommend sticking with a vehicle you can pay cash for. While there’s merit to those claims, the […]
[VIDEO] Gus Van Sant Commercials Make the BMW i8 Talkative
![[VIDEO] Gus Van Sant Commercials Make the BMW i8 Talkative](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2014%2F10%2FBMW-i8-Gus-Van-Sant-Commerical-4.jpg&q=90&w=760&h=400&zc=1 "[VIDEO] Gus Van Sant Commercials Make the BMW i8 Talkative")
Television commercials have remained a sort of hobby for famous Hollywood directors. The challenge of marrying consumer product sales with worthwhile art, being constrained to 15-30 second spots, can be enticing. Some directors actually began their careers producing advertisements, while others see it as a chance to flex their muscles. Each director’s approach to making a commercial varies and typically […]