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 Patrick Grieve

Honda Wins One Show Advertising Award for Stop-Motion Commercial “Paper”

Honda Wins One Show Advertising Award for Stop-Motion Commercial “Paper”

Anyone who follows the world of automotive advertising knows two things: 1. Chevy’s “Real People, Not Actors” commercials are a damned dirty lie, and 2. Honda has the best ads in the business. Recent ads for the Civic, like the urban-themed “Jackets” and the computer-animated “The Dreamer,” fall into the good-but-not-great category. At the next tier, […]

 The News Wheel

Another 2017 Honda Ridgeline Teaser Image Revealed

Another 2017 Honda Ridgeline Teaser Image Revealed

Honda released another teaser image of the upcoming 2017 Honda Ridgeline pickup today, while also announcing that the truck will make its world debut at 1:15 pm on January 11, 2016, at the 2016 North American International Auto Show in Detroit. The photograph shows the truck’s bed, confirming what we already knew about the redesigned […]

 The News Wheel

2016 Honda CR-V Earns 5-Star NHTSA Safety Rating

2016 Honda CR-V Earns 5-Star NHTSA Safety Rating

America’s bestselling SUV has just reaffirmed its status as one of the nation’s safest crossovers. Today Honda announced that the new 2016 CR-V has been awarded a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration, the highest possible score available in the agency’s New Car Assessment Program. Earlier this year, the CR-V […]

 The News Wheel

Toyota Predicts End of Sedan Popularity

Toyota Predicts End of Sedan Popularity

For years now, the sedan has been the most popular choice for American drivers. The best-selling car list is always jam-packed with cars like the Toyota Camry and Honda Accord, and it’s been that way for years. But now, Toyota is coming out with a rather unusual prediction. The maker of the Camry expects sales […]

 The News Wheel

Cars.com Names Subaru XV Crosstrek Best Subcompact SUV

Cars.com Names Subaru XV Crosstrek Best Subcompact SUV

The 2015 Subaru XV Crosstrek (rebranded as just the Crosstrek for the 2016 model year) recently earned the Best Subcompact SUV title, courtesy of the Cars.com Challenge. The 2015 Cars.com Subcompact SUV Challenge pitted seven subcompact SUVs against one another before the XV Crosstrek was declared the winner. What all did the competing vehicles endure? […]

 Patrick Grieve

The Happy Honda Days are Upon Us [VIDEO]

The Happy Honda Days are Upon Us [VIDEO]

Boy, it seems like the Happy Honda Days arrive earlier each year, doesn’t it? It’s not even December, there are still plenty of Thanksgiving turkey leftovers sitting in the fridge, and already we’ve been inundated with commercials for Honda’s annual celebration of vehicles and consumerism. Is nothing sacred? Ad Breaks: New tw0-minute Honda commercial created […]

 The News Wheel

2016 Honda Pilot Receives 5-Star NHTSA Safety Rating

2016 Honda Pilot Receives 5-Star NHTSA Safety Rating

The 2016 Honda Pilot has just earned another feather to put in its cap: the SUV was recently awarded the highest-possible 5-star safety rating by the National Highway Traffic Safety Administration (NHTSA). The recognition follows the vehicle’s Top Safety Pick+ safety rating from the Insurance Institute for Highway Safety (IIHS), giving the 2016 Honda Pilot […]

 The News Wheel

Honda Product Planner Talks About Acura NSX [VIDEO]

Honda Product Planner Talks About Acura NSX [VIDEO]

The latest installment of the ongoing “What Makes a Honda is Who Makes a Honda” video series just hit YouTube, and this one is a bit more interesting than most, thanks to its focus on the Acura NSX. No offense to Cynthia Simmons, who seems like a lovely woman, but customer service management just isn’t […]

 The News Wheel

Toyota C-HR Concept Debuts as a Scion in LA

Toyota C-HR Concept Debuts as a Scion in LA

If you’ve been paying attention to any of the auto shows in the last year, you’ve probably noticed an array of compact crossovers being displayed by most automakers. Three of them—the Honda HR-V, Chevy Trax, and Mazda CX-3—have already made it to production and are being sold at this moment. Toyota is a bit behind, […]

 The News Wheel

Ford Edge Wins AutoGuide.com’s Reader’s Choice Utility of the Year

Ford Edge Wins AutoGuide.com’s Reader’s Choice Utility of the Year

Ford is looking to capitalize on the consumer shift from sedans and small cars to SUVs and crossovers, a fact evident in today’s reveal of the all-new 2017 Escape. Arguably the first step in Ford’s quest to revamp its SUV lineup was the new-and-improved 2015 Ford Edge, which the automaker called “a better vehicle by […]

 The News Wheel

Honda Best SUV Brand According to U.S. News & World Report

Honda Best SUV Brand According to <em>U.S. News & World Report</em>

The 2016 Honda HR-V, CR-V, and Pilot all earned high marks in the latest U.S. News & World Report Best Cars Rankings, leading the publication to name Honda the “2016 Best SUV Brand.” “Honda wins the Best SUV Brand award on the strength of its entire SUV lineup,” said Jamie Page Deaton, Managing Editor of […]

 The News Wheel

Honda NSX a Finalist for the What Car? Reader Award 2016

Honda NSX a Finalist for the <em>What Car?</em> Reader Award 2016

Honda is looking to repeat the success it had last year in winning the What Car? Reader Award, when the HR-V was named the United Kingdom’s most eagerly anticipated new model of 2015. Now the Japanese automaker’s new NSX hybrid supercar, which goes on sale in the UK next year, has just been chosen as […]

 The News Wheel

American Honda Sets New October Sales Record

American Honda Sets New October Sales Record

American Honda Motor Co. has no reason to be spooked during the Halloween month of October. The automaker posted a new October record in 2015 based on the strength of Honda’s car and light truck sales, and record sales of the Acura TLX. Last month, the Honda and Acura brands both demonstrated strength but in […]

 The News Wheel

Honda Vehicles at the 2015 SEMA Show [PHOTOS]

Honda Vehicles at the 2015 SEMA Show [PHOTOS]

Honda has had a major presence at the 2015 SEMA Show in Las Vegas this year. In addition to debuting the Ridgeline Baja Race Truck, the Japanese automaker also displayed several customized versions of new Honda vehicles, from its latest ATV to the 2016 Civic. Honda’s refreshed SUV lineup was well-represented, beginning with four custom […]

 The News Wheel

Honda Ridgeline Desert Race Truck Concept Coming to SEMA 2015

Honda Ridgeline Desert Race Truck Concept Coming to SEMA 2015

We still aren’t sure what the next-gen Honda Ridgeline will look like, although we do know it will ditch the last model’s distinctive dual sloping buttresses, and may share design elements with the 2016 Pilot. We’ll soon have a better idea of how the redesigned pickup truck will eventually look, though, when the Honda Ridgeline […]

 The News Wheel

Report: New Toyota Crossover Will Look “Distinctive”

Report: New Toyota Crossover Will Look “Distinctive”

The small crossover segment is fairly new, but already the major automakers are hopping on-board in hopes of capturing their share of the market. Toyota might be a bit late to the game (Mazda and Honda already have their small crossovers on the market), but hopefully when the automaker’s offering becomes available, its styling will make […]

 The News Wheel

Mitsubishi Updates ASX Lineup for Malaysian Market

Mitsubishi Updates ASX Lineup for Malaysian Market

The Mitsubishi family is expanding—in Malaysia. The Japanese carmaker recently announced a newly updated lineup for its popular ASX lineup, a group of compact SUVs that offer everything from practicality to technology. More Style, Better Fuel Efficiency: The Outlander PHEV design gets a big facelift While Mitsubishi has yet to offer the ASX lineup in the […]

 The News Wheel

Honda Sales Decline in Shorter August, but Trucks Hold Strong

Honda Sales Decline in Shorter August, but Trucks Hold Strong

Honda’s August 2015 American sales totaled 155,491 Honda and Acura vehicles, according to figures released today by the Japanese automaker. That total represents a 6.9% sales decrease over August 2014 sales, which the company attributes to the fact that last year’s August had one extra selling day and an early Labor Day weekend. “The shorter […]