Ram Leads the Way at the Macy’s Thanksgiving Day Parade
For the past four years, Ram has served as the official truck of the Macy’s Thanksgiving Day Parade. During last week’s parade, Ram’s involvement went above and beyond its usual duty of hauling floats, as the famous Tom Turkey float was built on top of a Ram truck.
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Tom Turkey historically travels at the front of the parade procession, leading the other floats during their journey. This year’s Tom Turkey float design incorporated one of Ram’s signature pickup trucks.
This wasn’t the only float in the parade to cleverly incorporate a Ram vehicle. The South Dakota Department of Tourism’s Mount Rushmore float and Kalahari Resorts and Conventions’ Splashing Safari Adventure float were both attached to custom Ram trucks, designed to match their aesthetics.
A total of 20 Ram trucks hauled the various floats during the parade this year. In addition, a fleet of 65 trucks and ProMaster commercial vans were utilized behind the scenes during the celebration.
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“On a day that millions join together with family and friends, it is an honor to continue to align the Ram brand with such an iconic American event as the Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of the Ram brand. “As our 2019 Ram trucks lead the parade, we celebrate the achievements of every person who puts their best foot forward at work every day.”
Following its participation in the Thanksgiving Day Parade, Ram is heading to another parade: the 2018 Nashville Christmas Parade. Ram trucks will also carry parade floats during this procession, which benefits the Monroe Carell Jr. Children’s Hospital. The Nashville Parade takes place on Saturday, Dec. 1.