Scion in 2015: All The New Things
With a smaller lineup than its parent automaker Toyota, Scion often gets overlooked in favor of models like the Corolla and Camry. But Scion has had a phenomenal 2015, with new models galore, special editions, changes in leadership, and more. Take a look back over Scion’s year with us, as we get excited for what the youth brand has in store for us in 2016.
iA and iM
By far the most exciting thing for Scion in 2015 was the introduction of two all-new models—the 2016 Scion iA sedan and iM hatchback. The two vehicles were extremely well-received by Scion’s target crowd—Millennials—due to their low price tag and plethora of high-tech features. The iA in particular garnered national attention when it was named an IIHS Top Safety Pick+, as well as a Best Buy by Consumer Guide Automotive. In addition, KBB.com named the Scion iM one of the 10 Best Back-to-School Cars of 2015.
In November, Scion debuted an exciting new model at the LA Auto Show. The C-HR Concept had previously visited auto shows as a Toyota model, but was rebadged as a Scion for LA. The concept car gives drivers a sneak peek at a new model that will join the Scion lineup in 2016 as Scion enters the popular compact crossover segment. While many concept cars lose their quirkiness when they become production models, Scion has promised that won’t happen with the C-HR; however, only time will tell.
Scion president Doug Murtha moved to a new position within parent company Toyota in 2015, and Andrew Gilleland stepped up to replace him. Gilleland previously held positions at Toyota and Lexus, although his ties with Scion date back to pre-2005, when he was the automaker’s National Field Operations Manager. Gilleland rejoins Scion at an exciting time, and hopes to lead Scion to a new era of popularity.
The iconic Scion xB shut its boxy doors for good in 2015 as it was discontinued. While the multi-purpose vehicle enjoyed a cult following in its first generation, a redesign for the second generation turned off a lot of die-hard fans. As a result, the xB’s sales fell, causing Scion to cut the model from its lineup completely in 2015. But Scion didn’t let the xB just quietly disappear into the background; the automaker released a special edition 686 Parklan Edition as a tribute to the unique vehicle.