Tim Shults
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Scion iQ Interactive Brochure

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You may have seen the compact Scion iQ driving around here and there and you may be familiar with some of their parking videos. To promote the iQ further, Scion introduced a cool Interactive Brochure. This website features the work of 12 different artists as they explore different aspects of the iQ.

One fun feature is the Miniaturization gallery where you can drag items onto the iQ to customize it. This gallery uses artwork by Franki Chan. As internal parts such as steering gear and front-mounted differential are added to the iQ, splashes of color appear. External parts, like the roof-mounted cannon, will appear on your custom pop art iQ. We’d love to have this feature during rush hour, but something tells us that isn’t available in any trim level.

Scion iQ Interactive Brochure

The Scion iQ

One of our favorite’s here at The News Wheel is the photo journal with photographer Neil Krug—it features 53 pictures from his journey from Long Beach, CA to Lawrence, KS and highlights the iQ’s fuel efficiency (he got 37 mpg).

Go browse the iQ Interactive Brochure yourself and tell us what you think of this innovative website.