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Silicon Valley Contemplates the Toyota i-Road

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smart mobility challenge toyota onramp i-road

The three winners of the Smart Mobility Challenge

The Toyota i-Road is a quirky little vehicle that’s not quite car, not quite motorcycle. It’s designed to help city dwellers traverse around their hometowns with ease, and it’s currently being tested in various locations, including Grenoble, France; and Tokyo, Japan. Although it’s not yet being fully tested in any US markets, the i-Road is making its way around the country, showing off its perks in places like Washington, DC; and Dallas, Texas.

2015 toyota onramp i-road

The Toyota i-Road at Onramp 2015

More recently, attendees at Toyota’s Onramp 2015 conference were challenged to propose plans on how Toyota’s i-Road could help the traffic situation in the congested Bay Area. More than 40 teams put forth their plans during the “Smart Mobility Challenge,” and the top three were awarded with monetary prizes and recognition.

The grand prize went to Jason Weiner, whose “M-iRoad” concept allowed the vehicle to change between a car and an electric bike depending on user, from seniors to brand new drivers. Weiner, who is a technical consultant, was awarded $15,000. Weiner also wins the opportunity to work on a potential collaboration with Toyota that could make his concept a reality.

2015 toyota onramp grand prize winner jason weiner

Grand prize winner Jason Weiner

“I’ve wanted to work more at the intersection of my passion for cars and technology, and Toyota’s Smart Mobility Challenge offered me an opportunity to do just that,” explained Weiner. “I can’t wait to see if my idea is realized and am very excited by the opportunity to collaborate with Toyota.”

In second place, Dryvve’s plan included an innovative mobility service that uses on-demand-car and parking services. The prize for second place amounted to $3,000.

Finally, third place and its $2,000 prize went to Car-on-Demand—an on-demand car-sharing service featuring pick-up and drop-off to the user’s home.

2015 toyota onramp panel discussion

A panel discussion at this year’s Toyota Onramp conference

As well as the Smart Mobility Challenge, Onramp 2015 featured lectures and panel discussions led by forward-thinkers like Ratna Amin, transportation policy director at SPUR; Yoshikazu Tanaka, chief engineer of the Toyota Mirai; Sergio Monsalve of Norwest Venture Partners; and Akihiro Yanaka, project general manager in charge of i-Road development.