Swedish House Mafia Partners with Volvo to promote the 2013 Volvo XC60
Much to the dismay of fans, Swedish House Mafia recently announced that the trio of DJs will be heading their separate ways, but not before teaming up with the new Volvo XC60 on one last music video.
The match made in heaven between the Swedish automaker and the aptly named Swedish House Mafia was almost too good to be true for Volvo, so when Volvo discovered that the band had created a song entitled “Leave the World Behind” it was the icing on the cake.
“… the fact that their first world hit together has the title “Leave the World Behind” was just too good to be true,” said Per Carleö, Marketing Manager at Volvo Cars, in a press release. “All Volvo’s XC cars are designed around people’s wish to get out there and to leave your everyday life behind for a while. So we were thinking of people who really wanted to leave the world behind for a while and came to think of the members of Swedish House Mafia.”
The song title has turned into the global ad campaign for the launch of the all-new Volvo XC60, which will soon arrive at Volvo dealers across the country.
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