Is the 2020 Corvette Attracting Younger Drivers?

Is the 2020 Corvette Attracting Younger Drivers?

2020 may have gotten off to a rocky start in the arena…

Japanese Honda S660 Sells Out, But to the “Wrong Crowd”

Japanese Honda S660 Sells Out, But to the “Wrong Crowd”

The S660, Honda’s adorable little mid-engine sports car, is a sales success…

More Female Car Buyers Means Changes in Marketing

More Female Car Buyers Means Changes in Marketing

Women are different than men. We all learned that when we were…

Toyota Embraces Diversity as American Demographics Continue to Change

Toyota Embraces Diversity as American Demographics Continue to Change

The demographics in the United States are changing, and Toyota is ready.…