Shapes & Spirits: The Idea Behind Kia’s Design Philosophy

Shapes & Spirits: The Idea Behind Kia’s Design Philosophy

Every automaker follows common patterns and attributes when designing its vehicles so…

Lexus Design Philosophy Explained: Uncovering L-Finesse

Lexus Design Philosophy Explained: Uncovering L-Finesse

As many automakers do, Lexus puts a lot of thought into its vehicles’…

Explained: Mitsubishi’s Dynamic Shield Design Philosophy

Explained: Mitsubishi’s Dynamic Shield Design Philosophy

If you were asked to describe what a Mitsubishi vehicle looked like or…

DYNAMIC X SOLID: Subaru’s Global Architecture Explained

DYNAMIC X SOLID: Subaru’s Global Architecture Explained

Earlier this year, Subaru unveiled the redesigned Impreza at the New York…

Nissan’s Energetic Flow & Gliding Wing Design Languages Explained

Nissan’s Energetic Flow & Gliding Wing Design Languages Explained

Nissan’s “Energetic Flow” and “Gliding Wing” are two new design languages that…

Mercedes-Benz’s Sensual Purity Design Philosophy Explained

Mercedes-Benz’s Sensual Purity Design Philosophy Explained

The Mercedes-Benz Sensual Purity design philosophy may sound as though it was…

Toyota’s Vibrant Clarity Design Philosophy Explained

Toyota’s Vibrant Clarity Design Philosophy Explained

Toyota’s “Vibrant Clarity” design philosophy debuted at the 2003 Frankfurt Motor Show…

Cadillac’s Art & Science Design Language Explained

Cadillac’s Art & Science Design Language Explained

It seems every automaker’s “design language” is branded these days, and with…

Honda’s EXCITING H DESIGN!!! Language Explained

Honda’s EXCITING H DESIGN!!! Language Explained

Back in 2013, Honda released its highly-anticipated third generation of the Honda…

Athletic Elegance: Genesis Motors’ New Design Language Unveiled with G90

Athletic Elegance: Genesis Motors’ New Design Language Unveiled with G90

If you want to know what Genesis Motors’ perception of ideal luxury…

Does BMW Have a Design Philosophy?

Does BMW Have a Design Philosophy?

Many automakers tout their fancily-named, run-of-the-mill design philosophy as if it’s their…

Explained: What Is Mazda’s KODO Soul of Motion Design Language?

Explained: What Is Mazda’s KODO Soul of Motion Design Language?

  In recent years, with every new or redesigned Mazda model debuting,…