Mazda Announces Renewed Tech Development Vision: ‘Sustainable Zoom-Zoom 2030’
Back in 2007, Mazda announced a new development vision, which it called…
Shapes & Spirits: The Idea Behind Kia’s Design Philosophy
Every automaker follows common patterns and attributes when designing its vehicles so…
Machines in Motion: Understanding Ford’s Kinetic Design Language
Despite having ongoing success with the Mustang and Thunderbird, the majority of…
Lexus Design Philosophy Explained: Uncovering L-Finesse
As many automakers do, Lexus puts a lot of thought into its vehicles’…
Explained: Mitsubishi’s Dynamic Shield Design Philosophy
If you were asked to describe what a Mitsubishi vehicle looked like or…
DYNAMIC X SOLID: Subaru’s Global Architecture Explained
Earlier this year, Subaru unveiled the redesigned Impreza at the New York…
Nissan’s Energetic Flow & Gliding Wing Design Languages Explained
Nissan’s “Energetic Flow” and “Gliding Wing” are two new design languages that…
Mercedes-Benz’s Sensual Purity Design Philosophy Explained
The Mercedes-Benz Sensual Purity design philosophy may sound as though it was…
Toyota’s Vibrant Clarity Design Philosophy Explained
Toyota’s “Vibrant Clarity” design philosophy debuted at the 2003 Frankfurt Motor Show…
Cadillac’s Art & Science Design Language Explained
It seems every automaker’s “design language” is branded these days, and with…
Honda’s EXCITING H DESIGN!!! Language Explained
Back in 2013, Honda released its highly-anticipated third generation of the Honda…
Does BMW Have a Design Philosophy?
Many automakers tout their fancily-named, run-of-the-mill design philosophy as if it’s their…
Explained: Understanding Hyundai’s Fluidic Sculpture Design Philosophy
Hyundai will debut a second version of “Sculpture in Motion,” a kinetic…
Explained: What Is Mazda’s KODO Soul of Motion Design Language?
In recent years, with every new or redesigned Mazda model debuting,…