Shocking: Survey Suggests Millennials Love SUVs

Shocking: Survey Suggests Millennials Love SUVs

Ford really loves to conduct studies and surveys, and it is particularly…

Study: Millennials Fear Bad Drivers More than Death

Study: Millennials Fear Bad Drivers More than Death

Ford really loves conducting studies to that aim to learn more about…

Chevrolet Hired BuzzFeed Writers to Take Selfies

Chevrolet Hired BuzzFeed Writers to Take Selfies

In Chevrolet’s attempts to endear the new Trax small crossover to Millennials,…

Chevy Puts Out a Press Release That’s Entirely Emojis (You Know, For #Kids!)

Chevy Puts Out a Press Release That’s Entirely Emojis (You Know, For #Kids!)

Chevy has been courting the Millennial market hard—hiring a professional Instagrammer to…

Study: Gen Y, Gen Z Shoppers Love Ford, America

Study: Gen Y, Gen Z Shoppers Love Ford, America

If there’s one thing you can say for Ford, it’s that they…

Honda Civic and Accord Lead Industry in Sales to Millennials

Honda Civic and Accord Lead Industry in Sales to Millennials

Honda is winning the battle for the hearts and minds of Millennials—and…

Introducing the 2016 Honda HR-V “Selfie” Edition

Introducing the 2016 Honda HR-V “Selfie” Edition

Automakers are terrified that Millennials are going to stop buying cars and…

Chevy Convinced Over 1,000 Young People to Buy a Trax

Chevy Convinced Over 1,000 Young People to Buy a Trax

Chevrolet’s marketing campaign for the new Trax has been courting the young…

Ford Tops Study for Popularity Among Gen Z Shoppers

Ford Tops Study for Popularity Among Gen Z Shoppers

Customer experience software and research company MaritzCX recently polled more than 1,000…

Chevrolet’s “Hidden Gems” Campaign to Make Millennials Want a Trax

Chevrolet’s “Hidden Gems” Campaign to Make Millennials Want a Trax

We’ve all seen those millennialtastic ads for the 2015 Chevy Trax, which…

MTV Study Says Millennials Do Like Cars

MTV Study Says Millennials Do Like Cars

Back in October, a report entitled “Millennials in Motion” found that young…

2015 Ford Trend Report: Gen Z, Rebel Brands Big in New Year

2015 Ford Trend Report: Gen Z, Rebel Brands Big in New Year

Ford knows a thing or two about trending. Not only was the…

Are Millennials Shunning Cars Because They Don’t Value Being Alone?

Are Millennials Shunning Cars Because They Don’t Value Being Alone?

Last week, researchers at the Public Interest Research Group published a report…

Ford Tops in Purchase Consideration Among Millennials

Ford Tops in Purchase Consideration Among Millennials

According to data compiled by Maritz Research over the course of six…

Lincoln Reimagine Project Looking to Market Luxury to Younger Demographic

Lincoln Reimagine Project Looking to Market Luxury to Younger Demographic

Lincoln has been working diligently to change its image in an effort…

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