New Buick Commercial Demonstrates the Brand’s Shift Away from Passenger Cars

New Buick Commercial Demonstrates the Brand’s Shift Away from Passenger Cars

When Buick launched its “That’s Not a Buick” advertising campaign a few…

New 2017 Buick Encore Ads Promote SUV’s Ability to Improvise

New 2017 Buick Encore Ads Promote SUV’s Ability to Improvise

After having great and sustained success with the “That’s not a Buick”…

Buick’s Ad Campaigns Reversing, Improving Public Perception

Buick’s Ad Campaigns Reversing, Improving Public Perception

Buick has spent a great deal of effort over the past several…

2016 Cascada Convertible Gets the “That’s Not a Buick!” Treatment in Wedding Commercial

2016 Cascada Convertible Gets the “That’s Not a Buick!” Treatment in Wedding Commercial

True story—last month, when we were covering the Chicago Auto Show, our…

Buick Marketing VP: “That’s Not a Buick” Ads Paying Dividends

Buick Marketing VP: “That’s Not a Buick” Ads Paying Dividends

The people of America are divided on one particular hot-button issue today:…

[VIDEO] New Buick Ad Pushes Built-In Wi-Fi

[VIDEO] New Buick Ad Pushes Built-In Wi-Fi

One of the biggest selling points that General Motors has used to…

Buick’s New Slant on “That’s Not a Buick”: Just Add Dogs

Buick’s New Slant on “That’s Not a Buick”: Just Add Dogs

Buick has launched a new commercial that is in many ways similar…