Buick Files a Trademark for the “Envista” Nameplate

Buick Files a Trademark for the “Envista” Nameplate

One of the hallmarks of the Buick brand is a recurring use…

Trademark Request for the “Envoy” Name Hints at a New GM SUV Model

Trademark Request for the “Envoy” Name Hints at a New GM SUV Model

Between 1998 and 2009, GMC produced an SUV known as the Envoy.…

Trademark Applications Indicate Cadillac Is Sticking with Alphanumeric Naming Scheme

Trademark Applications Indicate Cadillac Is Sticking with Alphanumeric Naming Scheme

Recently, a number of luxury automakers have begun to abandon the alphanumeric…

GM Takes Further Military Step, Applies for ‘GM Defense’ Trademark

GM Takes Further Military Step, Applies for ‘GM Defense’ Trademark

General Motors has always been highly involved with the US military, but…

GM Files Trademark for the “Tribute” Vehicle Name

GM Files Trademark for the “Tribute” Vehicle Name

Between 2000 and 2011, Mazda produced a compact SUV named the Mazda…

FCA Officially Files for the “Angel” Vehicle Name Trademark

FCA Officially Files for the “Angel” Vehicle Name Trademark

To say that Dodge put a lot of time and energy into…

FCA Renews Trademark for the ‘Cuda Name

FCA Renews Trademark for the ‘Cuda Name

Back in its heyday, the Plymouth Barracuda was one of the most…

GM Tradmark Application Shows New Hydrogen Fuel Cell Engines to Be Called Hydrotec

GM Tradmark Application Shows New Hydrogen Fuel Cell Engines to Be Called Hydrotec

One green driving detail that has fallen somewhat into the background as…

Prius vs. Prius: Prius Wins

Prius vs. Prius: Prius Wins

Toyota has finally won a major trademark case in India over the…

Chevy to (Probably) Bring Back Cavalier Name

Chevy to (Probably) Bring Back Cavalier Name

It seems we hear about every new General Motors vehicle ahead of…

GM Files Trademark Patent for ‘Cruze Premier’

GM Files Trademark Patent for ‘Cruze Premier’

Because it’s probably been just a little bit too long since you’ve…

Minivan Lovers, Take Note: GM Files for Orlando Trademark Yet Again

Minivan Lovers, Take Note: GM Files for Orlando Trademark Yet Again

Another day, another filing for a new trademark by GM that may…

No, Ford’s Not Making a New Bronco, Either

No, Ford’s Not Making a New Bronco, Either

Every once in a while, a major automaker files a trademark request…

GM Trademarks “Silverado Big Sky” Name

GM Trademarks “Silverado Big Sky” Name

GM Authority is reporting that on February 9th , 2015, General Motors…