Mattel Goes Digital with New “Hot Wheels id”

Mattel Goes Digital with New “Hot Wheels id”

Mattel continues to reinvent its products to cater to modern fans, as…

Audi Brings Virtual Reality to the Back Seat

Audi Brings Virtual Reality to the Back Seat

Usually, the articles we write about car innovations are for drivers. This…

Jeep Teams Up with the World Surf League and Rapid VR to Create a Surfing Virtual Reality Experience

Jeep Teams Up with the World Surf League and Rapid VR to Create a Surfing Virtual Reality Experience

At the start of the 2017 surf season, Jeep signed on for a…

Apple Patents VR Concept to Assuage Car Sickness and Boredom

Apple Patents VR Concept to Assuage Car Sickness and Boredom

Long road trips are a challenge not just for drivers, but for…

Virtual Reality Simulations Could Be Making Their Way Into Dealership Showrooms

Virtual Reality Simulations Could Be Making Their Way Into Dealership Showrooms

Virtual reality (VR) is a fairly new technology, but access to it…

Review: Chevrolet’s Virtual Dynamics Lab 4-D Experience at the 2018 Chicago Auto Show

Review: Chevrolet’s Virtual Dynamics Lab 4-D Experience at the 2018 Chicago Auto Show

Prior to this year’s North American International Auto Show, Chevrolet announced a…

Chevrolet Offers the Virtual Dynamics Lab 4-D Experience to Guests at the North American International Auto Show

Chevrolet Offers the Virtual Dynamics Lab 4-D Experience to Guests at the North American International Auto Show

Guests who are able to attend the various auto shows that are…

Eighteenth BMW Art Car Employs Virtual and Augmented Reality

Eighteenth BMW Art Car Employs Virtual and Augmented Reality

Art comes to life through various forms, mediums, and techniques. In that same…

Forza Horizon Lets You Get Behind the Virtual Wheel of a Hot Wheels Car

Forza Horizon Lets You Get Behind the Virtual Wheel of a Hot Wheels Car

As a kid, one of my favorite PC games was Hot Wheels…

BMW Combines Virtual Reality with 3D Printing to Streamline Its Design Process

BMW Combines Virtual Reality with 3D Printing to Streamline Its Design Process

Two of the world’s most exciting emerging technologies are virtual reality and…

Acura Bringing Trippy “Mood Roads” Virtual Driving Experience to Sundance Festival

Acura Bringing Trippy “Mood Roads” Virtual Driving Experience to Sundance Festival

To celebrate its seventh year as the official vehicle of the Sundance…

Chevy Has Been Using a VR Studio to Design Its Cars And Nobody Told Me

Chevy Has Been Using a VR Studio to Design Its Cars And Nobody Told Me

It is truly a wonderful time to be alive: cars are going…

Visionary Behind ‘Tron’ and ‘Blade Runner’ Designs Toyota Virtual Reality Experience

Visionary Behind ‘Tron’ and ‘Blade Runner’ Designs Toyota Virtual Reality Experience

With virtual reality headsets like the Oculus Rift and HTC Vive finally…

[VIDEO] Hyundai’s “Going Home” Project Virtually Reunites Man with His North Korean Home

[VIDEO] Hyundai’s “Going Home” Project Virtually Reunites Man with His North Korean Home

In the years since it was formed in 1967, the Hyundai Motor…

Hyundai Reveals Interactive, 360° Virtual Look Inside 2017 IONIQ Hybrid

Hyundai Reveals Interactive, 360° Virtual Look Inside 2017 IONIQ Hybrid

After months upon months of rumors and speculation, Hyundai Motors unveiled its…