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The Grinch Pokes Fun At Traffic

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Grinch billboard NYCNo matter what your normal temperament is, you probably get meaner when it comes to traffic. You might even say you get a little… Grinchy? This month, to push the latest reboot of How The Grinch Stole Christmas, simply titled Dr. Seuss’ The Grinch, the marketing team at Illumination decided to use its billboards to poke you where it hurts – while you’re stuck in a lane that refuses to move.

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The advertisements seemed to get the biggest laughs at the expense of big cities like Los Angeles, New York City, and Chicago. In Times Square, The Grinch had not one, not two, but four billboards at the corner of W 50th St. and 7th Ave.  This is near Times Square and Radio City Music Hall, an area that is no stranger to stopped traffic. At this particular corner, one of the posters features a grinning Grinch saying “Keep honking. It will make everything go faster.” If you have been to NYC, you know that cars there love to honk, even if it isn’t particularly helpful. Another makes fun of the confusing name of the city’s streets with “Was it 6th St and 2nd Ave? Or 6th Ave and 2nd St?”

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Not many pictures of Chicago billboards seem to indicate it made fun of cars, but that restraint was completely gone in Los Angeles. “I could watch you crawl through traffic all day” was seen all over town, sometimes with adjustments for whichever traffic-clogged highway you found yourself on. At the surface street level, where congestion is sometimes just as bad, the Grinch quipped “I love it when this light turns green and nobody moves.”

These billboards are pretty funny, and they seem to have helped get the job done. As of publication, the movie has earned more than $219 million worldwide at the box office with a production budget of $75 million.

Box Office Source: Box Office Mojo

News Source: The Hollywood Reporter and