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Toyota Launches $10 Million Literacy Initiative

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Toyota Family Learning

Toyota Family Learning

When it comes to making the world a better place, Toyota is doing more than reducing emissions and bolstering MPGs in its vehicles.  The Japanese automaker recently announced a partnership with the National Center for Family Literacy (NCFL) to launch the Toyota Family Learning initiative.

The six-year initiative will focus on engaging families in the learning experience through the use of a website, social media, a mobile app, and more.  By providing families with multiple outlets to encourage learning, Toyota hopes to create households across the country where everyone takes pride in academic accomplishments of its students.

The first phase of the initiative will be the awarding of five, three-year grants of $175,000 to worthy organizations, including schools, libraries, and other community organizations.  Interested organizations can enter now through June 24th by visiting

Toyota Family Learning

“For over 20 years, we’ve been proud and humbled by our partnership with NCFL, which has helped more than one million families learn and grow together,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America, in a press release. “We’re excited to build on this with the new Toyota Family Learning initiative and look forward to seeing how local community organizations will help expand our work beyond the classroom and into homes and communities.”