Toyota’s October Sales Surpass 200,000
Late last month, Toyota announced that it had regained its global sales lead from Volkswagen. It’s no surprise, then, to learn that the Japanese automaker just experienced its best October ever in the United States, with sales of 204,045 units across its three brands (Toyota, Lexus, and Scion).
Toyota Division was the leader, with 177,609 of those sales. That was a 13% increase on a volume basis, and an incredible 8.9% increase on a daily selling rate (DSR) basis when compared with October 2014.
Sales of the superstar Camry sedan increased 12% to total 27,951 units. Similarly, the Prius experienced a 12.5% increase, and sales of the Highlander rose 10% to post the best October ever for the SUV. October was a landmark month for Toyota, as the Mirai hydrogen fuel-cell vehicle went on sale, with 34 units sold total.
Following a pattern of late, sales of Toyota’s light trucks and SUVs were up—19% for light trucks with 101,907 units sold. Sales of the 4Runner were up more than 36%, and the Sequoia experienced a 43% surge in sales.
“October was a huge month for the industry, smashing expectations and continuing its hot streak,” said Bill Fay, group vice president and general manager for the Toyota Division. “Toyota Division posted best-ever sales for the month led by October record-breaking sales of Highlander and RAV4.
With only two months left in the year, it’s looking like Toyota will be named the world’s best-selling automaker for 2015.