Volkswagen to Debut New Logo at the International Motor Show Germany
Following a movement to update its public image by pushing into the all-electric vehicle market, it appears that Volkswagen is looking to shake things up even further. According to a report by Motor1, the German automaker will debut a brand new logo at the International Motor Show (IAA) Germany, which begins on September 12 in Frankfurt.
This comes after the announcement of Volkswagen’s new motto: New Volkswagen. The revised slogan is reminiscent of the company’s 1998 relaunch of the Volkswagen Beetle, which was dubbed the New Beetle.
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The new logo is said to “feature a more minimalistic, 2D bolder and more colorful design.” Volkswagen has used its current logo since 2000. The new design will drop the skeuomorphic (referring to a 2D image meant to appear 3D) blue and white badge its sported for nearly 20 years in favor of sleek, modern simplicity.
Ralf Brandstatter, COO of the VW brand, provided some clarification about what we can expect from the upcoming event. “The IAA in Frankfurt will be a pivotal moment in the strategic reorientation of the Volkswagen brand. The results of our work will become visible with the ID.3 and the new brand design.”
The ID.3 is Volkswagen’s first mass-production all-electric car, which will appear at the 2019 IAA and looks to tap into the SUV market and pull more drivers towards EVs.
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Volkswagen has explained that the all-new brand design was not created by an external agency. Rather, the company consulted with a “joint team of marketing specialists and designers,” and considered input from every department. According to Brandstatter, the brand’s image will appear “very different from that projected by Volkswagen to date.”
The widespread use of the new logo on vehicles will begin at a special event at the company’s headquarters in Wolfsburg, Germany, in September. The rest of the world will soon follow suit, beginning with North and South America in October. All in all, Volkswagen will need to replace roughly 70,000 logos spread across 10,000 facilities around the world.