A $100,000 Cadillac Model Is in the Works
Cadillac President, Johan de Nysschen, recently sat down with USA Today and spoke about Cadillac’s future over the next few years. Of interest were his plans to increase Cadillac’s New York workforce to 300 associates within three years, as well as the Cadillac ATS-V price ($63,000).
But de Nysshen also hinted at another price of an unnamed vehicle. As he orchestrates a massive elevation of the brand to the level of German luxury competitors, he seeks to introduce a $100,000 Cadillac model, something completely new to the brand. Right now, the highest priced models in Cadillac’s lineup begin in the $70,000 range.
Jumping to the $100,000 mark would mean that Cadillac really is ready to compete with something along the lines of the Mercedes-Benz S-Class, and that’s something that Cadillac wants to do. Already, by pricing the ATS-V models in the low 60s, Cadillac has made them priced competitively with the BMW M3 and M4. The ATS-V Coupe’s and Sedan’s performance stats seem to indicate that they are also competitive under the hood.
But will the market respond the way that Cadillac hopes? That remains to be seen. But if the public does take kindly to the Cadillac ATS-V at its current price, perhaps a $100,000 Cadillac won’t be aiming too high.
News Source: USA Today
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