Hyundai Scores with Customers in Latest Relationship Survey
Hyundai press conference at the 2015 Chicago Auto Show
An essential element of a healthy relationship is loyalty. Without it, you’re destined to leave your partner, overcome by feelings of betrayal and distrust.
Hyundai doesn’t want its customers running to the arms–or automobiles–of another, so the Korean brand has continued to make customer loyalty a self-proclaimed priority for years.
That dedication has resulted in top honors for Hyundai in Brand Keys’ 2015 Customer Loyalty Leaders survey, earning the #1 spot on the list. This is the sixth year in a row Hyundai has taken the top spot on the list.
Every year, Brand Keys–a New York-based consulting agency monitoring customer engagement–releases a study that examines 753 brands across 68 categories. In the automotive category, Hyundai has taken the top spot for the sixth year in a row. Many of the 40,128 respondents expressed their rational and emotional expectations about Hyundai in a positive light.
“Receiving the No.1 spot for the sixth year in a row is testament to Hyundai’s relentless dedication to its customers,” said Robert Passikoff, president, Brand Keys. “The company’s ability to formulate change from customer feedback shows how well it is listening to consumers, putting Hyundai Motor at the top of our list in the automotive category.”
The rest of the results can be found on the Brand Keys website.
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