Cadillac gears 2020 CT4 Marketing Towards Young Drivers
Photo: Cadillac
Cadillac recently announced details on the all-new 2020 CT4. Cadillac took a widely different approach to announce the CT4, in comparison to previous reveals, so that it could better attract young drivers to the car.
Another Cadillac Unveiled: The 2020 XT5
New Cadillac marketing efforts
The 2020 Cadillac CT4 campaign launched through social media, making this the first time in the brand’s history that a Cadillac campaign began this way. The luxury automaker made announcements on Twitter and in an Instagram story. Below is one of the posts tweeted by Cadillac:
The new CT4 is loaded with technology that could be appealing to young drivers. The car has an 8-inch touch screen located on the dashboard. Plus, a dual-display driver information center, keyless entry and start, a rear camera, and Active Noise Cancellation come standard.
The car also gives a powerful performance with your choice of two engines, including the 2.7-liter Dual-Volute Turbo engine and the 2.0-liter Twin-Scroll Turbo engine. The 2.7-liter engine reaches 325 horsepower and 380 lb-ft of torque. Both engines are complemented by the available all-wheel drive and electric-assist steering.
Melissa Grady, Cadillac chief marketing officer, said, “Because the CT4 is equal parts technology and performance, we wanted to reveal it in a way that would stimulate the senses and evoke emotions our customers might feel when behind the wheel.”
Take a Hands-Free Drive: The Cadillac Super Cruise
More specific details and pricing information are set to be released in the near future. The 2020 Cadillac CT4 will be available for purchase later this year. As such, only time will tell if the automaker’s interactive marketing efforts have made younger consumers more interested in the car.
News Source: New Atlas
The News Wheel is a digital auto magazine providing readers with a fresh perspective on the latest car news. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. See more articles from The News Wheel.