Cadillac’s China Sales Expected to Rise 40 Percent This Year
The Cadillac SRX is a big seller in China and key to the brand’s future there.
Automotive News is reporting that General Motors execs expect Cadillac’s China sales to rise a whopping 40 percent in 2014. In just the first half of the year, sales already climbed 72 percent, even while the premium vehicle market only climbed up 32 percent. In total, John Stadwick, GM China VP, expects to move 70,000 Cadillac units in China this year.
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Key to GM’s success in China is the introduction of new vehicles—vehicles that are locally produced. Reportedly, General Motors will be announcing a second Cadillac model next month that will be locally manufactured, and then a third will be announced early in 2015. Stadwick held on to all other details, however.
“If you want to be a global brand, you have to have presence in the largest [auto] market,” said Stadwick, “so there’s complete focus from leadership to ensure that we do it and we do it right [in China].”
In addition, Cadillac is likely to increase output of the SRX on the Chinese market.
“SRX really puts the Cadillac on the map,” Stadwick explained. “Sales of SRX are exceeding our expectations globally, not just in China.”
Stick around for more information regarding Cadillac’s China sales for this year.
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