Chevrolet Sparks Earns Top Spot in Korean Customer Satisfaction Survey
Photo: General Motors
For the fifth year in a row, the Chevrolet Spark has earned the No. 1 spot for its segment in the Korean Customer Satisfaction Survey. The annual survey, put together by Korea Management Association Consulting evaluates customer attitudes toward products and services across a range of industries. For five years in a row, the Spark has been sat atop the light passenger car category of the KCSS.
“Chevrolet Spark is a model that has been standing by customers for a long time in Korea’s representative car based on its excellent safety and quality,” said Caesar Toledo, vice president, GM Korea Sales, Service, and Marketing. “This achievement is a significant result that Chevrolet’s efforts to rethink Spark’s product competitiveness have been recognized by our customers.”
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For the 2019 Korean Customer Satisfaction Survey, the Chevrolet Spark earned 85.1 points out of a possible 100. Areas in which the Spark scored particularly high include performance, ride comfort, and quality. The Spark outranked all other vehicles in terms of overall satisfaction with a large portion of customers expressing willingness to repurchase. A factor in the popularity of the Spark is the MYFIT customization program, which enables drivers to select form over 2,200 possible design combinations.
The Chevrolet Spark also outscores its competition in terms of safety and stands as the only vehicle in Korea to earn the KNCAP Grade 1. Helping the Spark and its reputation for protecting drivers is the highest use of ultra-high-strength steel in the segment at 73 percent and driver-assistive technologies like lane departure warning and blind spot warning.
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