The 2017 Chevy Equinox Midnight Edition
Today Chevrolet announced that it is expanding its special edition lineup to include 2017 Equinox and Traverse SUVs.
Chevy is releasing Midnight and Sport Editions of the Equinox, and a Graphite Edition of the Traverse, which will join the Trax Midnight Edition in the growing portfolio of Chevy special edition vehicles.
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The 2017 Chevy Equinox Midnight Edition is available in Mosaic Black Metallic, while the Sport Edition comes in Summit White. Both are LT models equipped with the available Convenience Package, and both feature black grille and Chevrolet bowties, black 18-inch aluminum wheels, and Jet-black perforated leather-appointed seats. Other perks and stylistic upgrades include memory settings for the driver’s seat and exterior mirrors and black mirror caps and roof rack crossbars
The 2017 Traverse Graphite Edition, meanwhile, is available only on the 2LT model, and is offered in Mosaic Black Metallic, Tungsten Metallic, Siren Red Tintcoat, and Iridescent Pearl Tricoat. The Graphite Edition also has 20-inch Dark Charcoal wheels, dual exhaust, black Chevrolet bowties, and integrated Assist Step.
“Special Editions resonate with buyers, offering a unique package with unique looks,” said Betsy Flegg, senior manager of Chevrolet SUVs. “We’ve already seen a strong interest with the Trax Midnight Edition when we announced production last December. We anticipate customers will strongly like the looks of the new Equinox Midnight and Sport Editions and Traverse Graphite Edition.”
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The bowtie brand says that its special edition models have been popular with younger, more affluent car customers, with Chevy’s special edition trucks selling up to three times faster than the average truck.
“Special Editions give consumers an opportunity to buy something outside of the mainstream trim designation,” said KBB director Karl Brauer. “This lets them spend a little more for a unique model, one that often provides a higher resale value when it’s time to sell or trade the vehicle for their next purchase.”
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