Honda Earns Six Diversity Awards from Minority Auto Dealers Association
It seems that when Honda vehicles are taking a break from earning awards, it is Honda itself that subs in and receives the honors. Last week, the National Association of Minority Automobile Dealers (NAMAD) presented Honda with six awards at its 3rd Annual Diversity Volume Leadership Awards, held at the COBO Convention Center in Detroit.
The awards recognize automotive brands and models that have the highest new vehicle registrations with ethnic, female, and millennial customers. Three Honda vehicles in particular were recognized: the Civic compact car, the Accord midsize sedan, and the GROM sport bike.
The Civic was the top overall vehicle among ethnic buyers as well as the top vehicle in three individual customer categories, including ethnic, millennial, and Western region. The Accord was the top vehicle among ethnic buyers in the Mideast region while the GROM was the top ethnic sport bike.
The awards were based on an analysis of more than 14 million personal new vehicle registrations tracked by IHS Markit between October 2016 and September 2017.
“Honda’s relationship with multicultural customers continues to grow and was a major contributor to Honda’s fourth straight annual automobile sales record in 2017,” said Yvette Hunsicker, assistant vice president of Honda North America’s Office of Inclusion and Diversity. “The commitment of Honda associates to create products that meet the needs of our customers plays a critical role in our success.”
Honda’s support for minorities extends beyond making vehicles with great all-around appeal. The company is also heavily invested in all sorts of initiatives across the United States. It sponsors the Collegiate Women’s Sports Awards in California, the Hispanic Scholarship Breakfast in Ohio, and the Battle of the Bands in Georgia.
Related: Discover the award-winning Accord