Honda Reports Record September Sales for Both Cars & Trucks
Honda’s United States division has reported total September 2017 sales for its cars and trucks, which were up 7.4% combined on sales of 129,776 units compared to last year. Cars and trucks both set new September records, with cars up 14.5% on sales of 69,407 units and trucks up 0.2% on sales of 60,369 units. Additionally, Honda was keen to note that the latter increase would likely have been greater had the supply of key truck models not been so tight.
Of the many models in the Honda lineup, the Civic stole the spotlight with a 25.8% increase on sales of 35,452 units, decimating its previous September best and reestablishing itself as the clear Honda best-seller. It also suggests an unusual industry shift back toward sedans—have customers finally gotten over their SUV and crossover craze? (The answer is: probably not).
Also notable was the Accord with a 9.5% increase on sales of 29,789 units as well as the HR-V, with sales rising a sharp 17.1% up to 8,024 units. Meanwhile, the CR-V continued to be Honda’s best-selling SUV with 30,956 units sold and the Honda Pilot also had a great month: it was up 11.8% to breach the 10,000 sales mark.
“Honda is enjoying a sales situation that, while still favoring truck growth, has been punctuated by new strength on the car side of the equation,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda. “After a strong media launch of the 2018 Accord last week, we’re excited to see how this great new car contributes in the coming months.”