Mazda Confirms New Mazda3, Generation of Cars for LA
Last month, Mazda posted a teaser video on its YouTube channel of a pair of vehicles. At the time, the automotive community at large generally agreed that these were probably a new Mazda3 sedan and hatchback, similar to the Kai Concept. Now, in a somewhat underwhelming news release, it has confirmed these suspicions. It said that the all-new Mazda3 will get its world premiere at the Los Angeles Auto Show at the end of November.
The reason this is somewhat underwhelming is that this isn’t just a new Mazda3. It’s a new generation of Mazda vehicle design. The new Mazda3 will use the newer, “more mature” version of Kodo: Soul of Motion design, as well as the next-generation Skyactiv-Vehicle Architecture. Finally, under the hood Mazda promised the new Mazda3 will use the “latest Skyactiv engines.” Presumably this would include the newest, highly-hyped and highly-anticipated Skyactiv-X partial-compression-ignition engine.
This will give us an advance look at how the future design of the rest of the Mazda lineup. That includes letting us guess how the upcoming Mazda electric and plug-in hybrids will look. In particular, this raises the tantalizing possibility of a new look for the members of the Mazda family that haven’t seen a redesign in a few years (we’re looking at you, MX-5 Miata).
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All of these updates, according to Mazda, are a way of creating a more responsive and enjoyable driving experience. Of course, though, this is also to help keep Mazda at the leading edge of engine development. Plus, it keeps up Mazda’s “Sustainable Zoom-Zoom 2030” plan to combine performance with efficiency gains. Either way, we are eagerly looking forward to what Mazda is bringing to LA.