Mitsubishi and Its Lineup Receive a Long List of Accolades from the Automotive Science Group
Recognition is an important part of the automotive industry, with awards celebrating the best of the best each year — both focusing on models and brands as a whole. This year, Mitsubishi took home a handful of accolades from the Automotive Science Group. Mitsubishi was named the “Best Economic Performance Brand” and the “Best All-Around Performance Brand,” while the 2018 Mitsubishi Mirage took home the “Best Economic Performance Award” and the “Best 5 All-Around Performance Award,” alongside the 2018 Outlander and 2018 Outlander PHEV.
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“Mitsubishi builds cars and SUVs with a streamlined light-weight vehicle architecture, with fuel efficient engines that reduce operating costs and carbon emissions, and with a retail price that cuts the competition,” said Colby Self, the Automotive Science Group’s managing director. “By adding a plug-in powertrain to the 2018 Outlander SUV, Mitsubishi reveals a smart path for a brand with boundless potential.”
The brand-wide awards are determined by a few factors. The Automotive Science Group looks closely at environmental, social, and economic performance of each vehicle. 33 different automotive brands were considered for the awards, and Mitsubishi surpassed the average by 16 percentage points. “ASG found Mitsubishi models with the highest consistent performance across all models,” said the Automotive Science Group in its report, “earning Mitsubishi the ‘Best Economic Performance Brand’ and ‘Best All-Around Performance Brand’ of 2018.”
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The 2018 Mitsubishi Mirage stood out amongst its competitors for its excellent value and low operating costs. The Automotive Science Group evaluated the vehicle initial costs as well as its cost to own over its first six and a half years. Two other vehicle’s in Mitsubishi’s lineup, the Outlander and the Outlander PHEV, received recognition in the “Best 5 All-Around Performance” category as well.
“Mitsubishi has found a winning combination it has implemented across its North American lineup,” said Colby Self.