Honda Bringing the Stan Mikita’s Donuts Cafe from “Wayne’s World” to NHL All-Star Game in LA
Honda is making the most of its title sponsorship of the 2017 NHL All-Star Game in Los Angeles this weekend, partnering with Sports Illustrated and Entertainment Weekly to open up a pop-up café, “Stan Mikita’s All-Star Café Presented by Honda.”
The temporary coffee shop is a reference to “Stan Mikita’s Donuts,” a fictional Chicago diner named after Blackhawks legend Stanislav Mikita, which is frequented by the main characters in the movie Wayne’s World. Honda’s take on the café will serve free donuts and coffee joust outside the STAPLES Center in downtown LA, from January 27th through the 29th.
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No word yet on whether or not the counter will be staffed by a homicidal Ed O’Neill, though Honda is promising that the All-Star Café will indeed “feature a diverse sports and entertainment lineup including signature Entertainment Weekly and Sports Illustrated panels [and] appearances by well-known athletes and celebrities,” in addition to “film screenings and free donuts and coffee served to the public.”
This is all in celebration of the fact that this year marks the 25th anniversary of Wayne’s World—a milestone which may very well have gone unnoticed had it not been for this pop-up café.
“An NHL All-Star Game in Los Angeles would not seem complete without bringing the intersection of hockey and Hollywood to LA Live over the All-Star weekend with this incredibly fun and immersive experience for hockey fans,” said Susie Rossick, Assistant Vice President of Honda Auto Marketing. “With support from the NHL and in collaboration with [Sports Illustrated and Entertainment Weekly publisher] Time Inc. Honda is creating a first-of-its-kind, engaging fan experience for this year’s NHL All-Star Game.”
If you’re prepared to brave long lines for free coffee and donuts (and a possible glimpse at Mike Myers), the pop-up experience and all related programming will be free and open to the public Friday, January 27th from 4-10 pm, Saturday, January 28th from 10am-4 pm, and Sunday, January 29th from 11am-5 pm. For programming updates, go to www.si.com/hockeygoeshollywood.