Timothy Moore

This Subaru Impreza Commercial Featuring Willie Nelson and a Dog Will Make You Cry

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Heartwarming ‘Dream Weekend’ follows a man and his dog on a bucket list quest

The adorable dog from the Subaru Impreza ad, "Dream Weekend"

The adorable dog from the Subaru Impreza ad, “Dream Weekend”

Subaru is on a roll this year with advertisements of the emotional variety. First, the automaker launched a 2016 Forester commercial called “Making Memories,” which put us in the eyes of a father watching his daughter slowly grow up, until the time came for him to hand her the keys to his old Subaru Forester (and take delivery of his own new 2016 Forester). The nostalgic commercial gave us all the feels, and, if I can be honest, some of us in the office may have cried the first time we watched it. (I won’t say who.) You can watch it at the end of this post.

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Now, Subaru has put out a commercial for the new Impreza, titled “Dream Weekend.” The new ad is just as moving as the first and features the musical styling of Willie Nelson, performing “I’ve Loved You All Over the World.” Watch below, but be warned, you’ll probably cry:

The ad takes us on a journey with a man and his 14-and-¾-year-old dog as they cross off items on the dog’s bucket list, which includes meeting up with his old girlfriend, a massage at a hotel, chewing a shoe, sky diving, and, of course, the road trip in the Impreza that opens them up to completing all the other experiences. See a full list of things on the dog’s bucket list here.

Subaru Impreza commercial - willie nelson - dog bucket list

The dog’s bucket list in the Subaru Impreza commercial is quite extensive

The commercial truly embodies the spirit of Subaru: “safety, reliability, and adventure,” and, of course, the brand’s dedication to all things living—human or not. In fact, one of the aims of this commercial, aside from selling us on the Impreza, is to challenge pet guardians to determine how they can possibly repay their dogs for the love and dedication they have shown their whole lives. See, we told you—you’re crying right now.

subaru impreza commercial - dog on beach - willie nelson

If this doesn’t make you sappy, you have no soul

Subaru even launched a new social media campaign around this idea, called #MakeADogsDay. The campaign challenges dog lovers to “do even more for their pets” and then share those idea on social media outlets.

subaru impreza dog commercial

Dog selfies are important

The commercial was produced by Agency of Record Carmichael Lynch and directed by Noam Murro, a Directors Guild of America award winner.

Here are some more screen grabs of the shenanigans the duo got into (#BreakingAllTheRules):

Subaru’s advertising, matched with the brand’s superior vehicles, have put the brand in incredible standing in terms of sales figures. Sales have been on the rise over the last several years for the Japanese automaker, so much so that the company is having trouble keeping up and must answer an important question—is it ready to move up to the level of much larger automakers, like Honda or Toyota? Just last month, Subaru managed to sell 44,335 vehicles, up 7.2% over June of last year.

Related: Subaru North America Sales Booming, Expect Increased Production

The Willie Nelson “Dream Weekend” ad is not the first Subaru commercial to feature a dog, however, and it will definitely not be the last. Subaru previously ran a campaign with the Barkleys, a family of dogs driving around in Subarus. You can read up on the dogs in the ads here.

You can check out the Subaru Forester “Making Memories” commercial below:


  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.

  • Alain Lalonde

    As I wait to have my 2015 STI have its engine replaced. With 7500km. Yeah. Tears. Everywhere. Granted, the dealership has told me it’s “only” going to be 2 months. Last subaru I buy that’s for sure.

    • Nick

      The 2.5L in the STI is a tried, true, and proven engine with almost a decade of racing, rallying, and driving behind it. They are known to be reliable and last a LONG TIME.

      Drivers of WRX’s are known to trash these vehicles and drive them like they stole them (just look at data on # of accidents and speeding tickets – WRX is #1 for the latter!).

      So, what did you do to your engine while driving? It’s not the engine’s fault if you launch it, rev the p!ss out of it, and miss your shift points – it just takes the pain.

      • Alain Lalonde

        Nothing out of the ordinary. I had a 2007 STI and never had any issues. Owned it for 3 years.

        The 2015 was bought 8-9 months ago. No mods. And is, or should I say was, my daily driver. I certainly didn’t drive it that hard. And I broke it in properly. So it’s a mystery to me. Piston number 1 essentially imploded apparently. All that to say, I can’t afford to buy unreliable cars. Hence why I bought this one in the first place. Based on past experience.

        All I’m saying is that, for myself, I won’t buy another one and risk having it sit at a dealership for 1-3 months out of the year. It’s not practical. But hey. That’s me.

    • cbthethird

      they sure DON’T build em like they used to…
      My 2013 Subaru has been burning oil since new.

  • RoseFlorida

    Yes, I knew there would be a comment about Subaru engines, especially the possibility of higher oil consumption. But overall the brand is known for stubborn reliability. There is a lot to like about Subarus. You can find things to not like.

    What I really don’t like is in their efforts to sell more cars they have done what they can to make them look like the best sellers – and that means cutting the amount of glass and cutting the rear visibility.

  • JAM

    The commercial is actually sadder and more ominous than suggested in this article. The clue is the reference to the 14 3/4 years. Why not wait and celebrate at 15? Why do everything in one weekend? Why the rush? Because we know that his friend will not be around for much longer. Countless people have lost their friends to some condition or sickness. Some had to make that decision to help their friend pass on. So we give our friends those last moments of joy as best as we can. Tearful indeed.

  • Nia

    I have to admit it did make me tear up!