The concept reflects Hyundai’s commitment to merging rugged off-road capability with bold, futuristic styling. Head of Hyundai Style, Simon Loasby, discussed how the Crater is more than just a design exercise, marking a significant step in the evolution of Hyundai’s off-road vehicles and their overall brand philosophy.
As Hyundai continues to gain recognition for its stylish and capable vehicles, the Crater concept embodies the next phase of innovation for the brand. This new vision is part of Hyundai’s broader strategy to elevate the design and performance of its vehicles, including its growing lineup of electric and performance-focused models like the Ioniq 6 N. With the Crater, Hyundai is positioning itself not just as a company known for making well-built cars, but also as a design leader pushing the envelope in the SUV segment.
Real Capability Behind the XRT Range
According to Loasby, the XRT range, which includes the Crater, is not just about adding a styling package to a vehicle; it’s focused on real off-road capability. Features like elevated ride height, all-terrain tires, four-wheel drive, and steel skid plates ensure that the Crater is ready for serious off-road adventures. “What we’re offering is a complete, functional vehicle built for rugged terrain,” Loasby said, as reported by Motor1.
The emphasis on mechanical and functional design elements shows Hyundai’s commitment to creating vehicles that are not only aesthetically appealing but also practical for demanding conditions.
Hyundai’s design philosophy is evolving to integrate these performance aspects into its vehicles more naturally. The feedback the brand receives from this segment will directly influence future models, ensuring that Hyundai’s offerings in the off-road space continue to meet the needs of adventurous drivers.
Dual-Layer Architecture: A Glimpse Into the Future
The Crater concept also showcases Hyundai’s next-generation interior design, which is set to debut in production cars over the next year. According to Loasby, the dual-layer architecture featured in the Crater will be a cornerstone of future Hyundai interiors.
This design prioritizes safety and driver interaction, making sure that drivers stay focused on the road while accessing advanced in-car technology. The layering concept not only enhances the car’s functionality but also improves the overall user experience, allowing for better interaction between the driver and vehicle. This move aligns with Hyundai’s broader goal of integrating cutting-edge technology into its production models, with a focus on safety and user experience.
Motorsport Influence: Performance and Style Combined
Hyundai’s motorsport division has also had a significant influence on the design elements seen in the Crater concept. Loasby highlights that the knowledge gained from motorsports, especially concerning aerodynamics and suspension tuning, directly informs the brand’s consumer vehicles. The Crater, for example, features wide fenders and other performance-driven design cues that enhance both the vehicle’s handling and its aggressive stance.
According to Loasby, this fusion of motorsport insights into mainstream vehicles helps create a unique identity for Hyundai’s performance models, like the N division cars. The emphasis on aerodynamics and optimized handling isn’t just about performance; it also shapes the way the car looks, ensuring that it stands out on the road.
