For the past month, we’ve been on the edge of our seats waiting for the upcoming reveal of the Dodge Challenger SRT Demon in March as the automaker reveals more and more salacious details. One of those attractive bread crumbs we’ve been fed is the emblem of the upcoming Demon variant.
Considering its name–and that it’s a revival of the old Dart variant–it’s not a surprise that the new Dodge Demon logo is a stylized devil. What may be surprising is how strikingly similar its design is to the current Hellcat logo. Haven’t noticed? We’ll show you.
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Comparing the Dodge Demon and Hellcat Emblems
If you put the Dodge Hellcat and Dodge Demon logos side by side, it doesn’t take long to notice the many obvious similarities between the two. In addition to the thick black lines, use of negative space, and sharp angles, there are many specific features they share. These clearly have been made so that the Demon’s image maintains the same iconic art style and persona that the Hellcat has established.
The sloped head
The gaping, wide mouth
The front fangs
The pointed, bandit-like eyes lacking pupils
The thick, curved brow connecting the eyes
The pointed ears angled back, to the left
The pointed chin
The many similarities between the Hellcat and Demon badges are obviously intentional and a clever way to extend the reputation of the Hellcat to the new Dodge Demon in a visual way. It’s a lot better than trying to revive the original, cartoony emblem with the pitchfork!
Enjoy reading about logos like the Demon’s? Check out the rest of our Behind the Badge series examining fascinating automotive emblems!
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