Added on July 14, 2014  The News Wheel   , , , , , , , , , , , , ,
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BMW Opens Incheon Driving Center, R&D Center

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Incheon Driving Center

An aerial view of BMW’s Incheon Driving Center

대한민국! BMW cut the ribbon on its first Driving Center in Asia today with the grand opening of its $75.5 million USD facility in Incheon, Korea.

Among the many highlights is a 2.6-kilometer closed circuit racetrack where drivers will be able to test BMW’s various performance cars and motorcycles. The Incheon Driving Center will also house dedicated BMW and MINI exhibits, a Junior Campus, a 12,000 square-meter spots park, restaurants, and bars.

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Incheon Driving Center“The Driving Center is the next step in our commitment to Korea and to Asia,” said Dr. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “Korea is one of our fastest growing markets and now our ninth largest single market worldwide. We see more potential here and wish to grow even further. I am very happy that customers here now have more opportunity to fully experience our BMW and MINI brands.”

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There will be six available courses for drivers to utilize: a multi-use course for steering and basic driving testing; a dynamic course with wet skid pad; circular course to test handling in wet corners; acceleration and braking course; handling course with curves and hills; and off-road course with various elements such as rocks, sand, and hills.

Gallery: The Six Courses of the Incheon Driving Center

BMW Group also announced that it has opened a satellite Research and Development Center in Korea. This is BMW’s fifth satellite R&D Center, adding to facilities in Japan, China, Brazil, and the United States.

At the grand opening, BMW global sales chief Ian Robertson told reporters that the automaker is on pace to meet its target sales goal of 2 million vehicles globally by year’s end.

More information on the Incheon Driving Center can be found at www.bmw-driving-center.co.kr or www.mini-driving-center.co.kr.

Source: BMW Group Global Pressroom